February 7, 2012 –– The nations leading hangover recovery product “The Hangover” Recovery Shot manufactured by Hangover Joe’s Products (JV) will this spring be a signature sponsor to the largest rock venue in the USA! Rock On The Range being held for the sixth time is the premier rock destination festival in the USA. The event will be held May 18-20 at Columbus Crew Stadium in Columbus, Ohio. The current lineup for ROCK ON THE RANGE 2012 is as follows: Incubus, Rob Zombie, Shinedown, Marilyn Manson, Five Finger Death Punch, Slash, Megadeth, Chevelle, Cypress Hill, Mastodon, Theory of a Deadman, Volbeat, Down, The Darkness, Halestorm, Escape The Fate, P.O.D., Lacuna Coil, Adelitas Way, Black Stone Cherry, Cavo, Attack Attack!, Trivium, Bobaflex, Falling In Reverse, Redlight King, Aranda, Emphatic, Otherwise, James Durbin, Black Tide, Kyng, 12 Stones, SOiL, Rival Sons, Eve To Adam, and Ghosts of August.
The Hangover™ Recovery Shot debuts as the newest sponsor and will unveil a massive 80X40 Public Hangover Recovery Tent – The Hangover™ Recovery Shot Tent – will be in the heart of the festival featuring concessions, cocktails and Hangover Joe’s citrus recovery shot products. In all, ROCK ON THE RANGE features three stages, 44 bands, and three days of non-stop rock. “The Hangover” Recovery Shot , joins the likes of Monster Energy & Jagermeister as sponsor’s for the event.
“This is a perfect venue for the brand,” said Shawn Adamson and Mike Jaynes, managing directors for the company. “Over these three days we will expose the brand to over 90,000 people, plus all of the social media and radio advertising surrounding the event, plus the in stadium video promos via the large screens to the crowd. This is like a modern day Woodstock, it’s really the Super Bowl of Rock N Roll today in the USA.”
“The brand is really growing across the country, and we will be actually selling the product on premise and have an 80×40 Hangover Recovery Station in the center of the event,” Adamson and Jaynes continued. “We are going to be doing many more events like this across the country and those other concerts and event dates will be announced soon. The brand is the leader in the functional lifestyle category in the USA and has national placements in GNC stores & 7-11 in the USA. We are also in many regional chains such as Racetrac stores , Loves Truck Stops, FYI Music, Harrah’s Casinos & Hastings Entertainment and thousands of individual convenience stores & liquor stores.”
“The company is moving in a direction to start focusing the brand to the consumers,” said Adamson.” We are also in negotiations with some big name recording artist but as of yet those deals have not been signed and more will becoming on that soon. We are the first real hangover recovery product to break through with a national presence and we are soon to make announcements that the brand will be being sold internationally( stay tuned.) Our focus is to continue to build the brand on a very large scale both nationally & internationally. Rock On The Range puts us on a national stage, as we have some of the largest groups in rock that also will be promoting us through their social media, video’s etc.”
Our tie in with the biggest movies about hangovers and the billion dollars worth of branding behind these movies continues to gain us market share and it does not hurt that the product is so effective as a morning after hangover recovery product,” added Jaynes. “We know that Rock On The Range , being the biggest 3 day rock festival in the country will really expose the brand to thousands and thousands of more people who will look for and ask for it in there local stores. We are for sure reaching a demographic that will use the product.”