WAT-AAH! Increases Distribution With Kroger

NEW YORK, April 13, 2012/ –– This spring, WAT-AAH!, a line of functional water for kids and teens, will be available in Kroger, one of the nation”s largest supermarket chains. The stores will include Kroger and its affiliates such as Ralph”s, Fred Meyer, Smith”s, QFC, Fry”s, King Soopers, Dillons, and others — expanding WAT-AAH!”s existing line up of stores and supermarket chains, as well as distribution in school districts, across the country.

To kick off its distribution, WAT-AAH! will be participating, in conjunction with Kroger, in the Brighton Center”s 2nd Annual Youth Leadership Development Health Fair. This event will take place on Tuesday, April 17th, at the Newport Middle School in northern Kentucky. WAT-AAH! will be hydrating all attendees and showcasing its Healthy Hydration in the Nation Educational Program, which aims at teaching children the benefits of drinking water and the dangers of consuming sugary beverages.

About WAT-AAH!

WAT-AAH! is a line of functional water free of sugar or sweeteners of any kind and tastes like pure and unadulterated water. Since 2008, its mission is to convince kids that drinking water is as fun and cool as drinking sodas, energy drinks and juices. The brand has been successfully marketing this premise through advertising, events and sponsorship programs. Some of WAT-AAH!”s major partnerships have included Nick Cannon and his Celebrity High Magazine, Beyonce Knowles for the nationwide Move Your Body Flash Workout Event, and NFL players Marques Colston and Pat Peterson. All of these collaborations have focused on promoting healthy lifestyles and the fight against childhood obesity. To learn more, visit http://www.WAT-AAH.com