XYIENCE Announces New Agreement with Eastside, a Canadian Apparel Distributor and Design House

Las Vegas  (January 26, 2012)XYIENCE, maker of Xenergy, the official energy drink of the UFC, has signed a distribution agreement with Eastside to be the exclusive distributor/design house for XYIENCE apparel in Canada. Eastside is based in Montreal, Quebec, and currently distributes brands such as ROCAWEAR, FLEXFIT and Mitchell & Ness. The XYIENCE apparel line will be available at retailers across Canada in the spring of 2012.

This is the first time that XYIENCE is selling apparel in Canada and the first time XYIENCE apparel will be available in stores. Currently, apparel sold in the U.S. is only available for purchase on the XYIENCE website.

“We are very pleased and enthusiastic about our relationship with Eastside,” says Gus Prokos, XYIENCE’s vice president of sales for Canada. “The team at Eastside are experts in the apparel business and the company has a great track record in building brand awareness. Our relationship with Eastside will prove to be a great benefit for our retail partners across Canada.”

New designs created by Eastside are exclusive to retail stores across Canada; they will not be available on the XYIENCE website. Currently the spring collection includes T-shirts, baseball caps, hoodies, beanies and long-sleeve shirts. Outerwear and performance wear will be available in the fall and winter seasons.

About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle. For more information, please visit XYIENCE at www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.

Xenergy (pronounced zen-er-gy)

Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Mango Guava, Cran Razz and Blu Pomegranate.  Xenergy Xtreme flavors include Frostberry Blast, Fruit Punch, Orange Fuel and Cherry Rush.  Xenergy is available throughout the United States and Canada.