IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced an agreement with Albertson’s LLC to supply AquaBall™ Naturally Flavored Water within more than 100 locations in New Mexico, Arizona and Colorado.
Albertson’s LLC, founded in 1939 and based in Boise, Idaho, today owns and operates 600 locations in 15 states. Albertson’s LLC is working to become the favorite food and drug retailer in every market it serves.
Jason Dorfman, National Director of Sales for True Drinks, commented, “Albertson’s has a long and storied tradition in the supermarket industry. Additionally, Albertson’s has done an excellent job of promoting improved nutrition for kids. Our AquaBall is the Healthiest beverage in the kid’s segment. Through our ‘Read the Label’ campaign, we are pushing for our customer base to read the nutritional panel and understand what is truly inside the products they are serving to their children. AquaBall is a natural fit for Albertson’s and retailers everywhere, across every class of the trade.”
About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in three flavors, orange, grape and fruit punch, with berry flavor, and a seasonal strawberry lemonade flavor soon to be released. Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste