BAWLS Guarana Back in New Mexico

February 26, 2013 — The refreshing taste of BAWLS Guarana has returned to New Mexico after and extended period of absence. The beverage manufacturer is happy to announce that BAWLS Guarana Original, Cherry and Root Beer flavors are finally back on store shelves throughout 75% of the state, thanks to a newly established relationship with Duke City Wholesale based out of Albuquerque.  The BAWLS line of products is now available in Smith’s Food and Drug and will soon be available in many local and national convenience store and grocery chains across the state.

Duke City Wholesale got its start in the beverage business when the ownership saw a demand in New Mexico for a full service DSD distributor that could properly and professionally represent the brands it sells, and provide the service customers expect. The company is now in its fourth year of operation.

When asked what drew Duke City to the BAWLS brand, David Ray, Owner responded, “Initially the packaging, flavor and ingredients. However, once we began the negotiations, we learned that BAWLS had strong growth and provides excellent partner support. It’s refreshing to partner with a company that believes in providing its distributors with the tools they need to be successful.”


Since the Brand’s rebirth on March 25, 2010, the Guarana goodness of BAWLS’ smooth taste, eye-catching packaging and naturally-caffeinated kick has fuelled the days and nights of millions of heavy-eyed students, techies, professionals and athletes everywhere. Headquartered in Twinsburg, OH, BAWLS Guarana beverages are available at supermarkets, convenience stores and electronics retailers across the US. BAWLS Guarana is a refreshing, super caffeinated line of sodas infused with Guarana – a naturally-caffeinated berry harvested in the Amazonian rainforest. For more information, visit