Heart of Tea Announces New Flavors, Availability and Distribution

NEW YORK — Heart of Tea, one of New York’s fastest-growing new beverage brands, today announced the introduction of two new flavors: Victorian and Lemon.

About the new flavors:

  • “The Victorian,” a modern take on the beloved classic. On the surface, it’s pretty simple. Just a good ol’, authentic sweet black tea. But dig deeper, and you’ll taste the difference. A blend so delicate, so unique, crafted with such fine detail – there is history to every drop. A 19th century gem, remixed for the 21st century.

  • Lemon.  Believe us at Heart of Tea, this is lemon iced tea.  A selection of the world’s most delicate tea leaves, subtly tuned with the lightness of lemon.  A marriage of black tea and citrus, made for summer. Smooth, simple and refreshing.

Both new flavors are “perfection, made locally.”  Victorian and Lemon join the two current Heart of Tea flavors: Peach and Pomegranate-Orange.

All flavors are available at retailers throughout New York and have a suggested retail price of $2.49 / 14 fl. oz. bottle.

Additionally, starting this month, all Fairway Market locations in the New York area will carry Heart of Tea, the first time the brand has been available for sale in the legendary grocery chain.

Heart of Tea has also chosen its first distributor: Exclusive Beverage Distributors, Inc.  Says Heart of Tea founder Messi Gerami, “Exclusive has a stellar reputation for building brands and building sales in this region, and we’re thrilled to worked with them as we build the Heart of Tea brand on the East Coast.”

Heart of Tea is the latest entry into the bottled iced tea market.  The difference?  Flavor, authenticity and history.  Heart of Tea is all-natural and places an emphasis on higher quality tea leaves and natural tea flavor rather than pronounced sweetness, fruit or citrus.  The result is a truer tea flavor that isn’t overwhelmed by obvious added sugars or the tang of lemon.  Founder Messi Gerami has a long, family history in the tea business: his great grandfather was a tea farmer and exporter, as were his grandfather and parents.  Heart of Tea was started and is produced in New York.