
“LaCroix has enjoyed tremendous success with consumers who are breaking the habit of consuming sugary or artificially-sweetened drinks. Target is well-regarded as a ‘trend creator,’ attracting health-conscious consumers with discerning palates, so extending our partnership with Target Canada is a logical and exciting next step for us,” said Vanessa Walker, senior director strategic brand management.
Four of LaCroix’s most popular 100% natural flavors will be initially introduced through Target Canada: lemon, lime, grapefruit and pure will be available in 8-packs of 355ml canettes.
LaCroix maintains a lower carbon footprint than its competitors, as its manufacturing plants are located in North America. Its iconic aluminum can is 100% recyclable and perpetually sustainable.
About LaCroix
LaCroix Sparkling Water serves as a healthy alternative to the many artificially- sweetened beverages on the market. LaCroix products are calorie, sweetener and sodium free – with nothing artificial.
Available in nine flavors – berry, coconut, cran-raspberry, lemon, lime, orange, peach-pear, grapefruit and pure, LaCroix is sold across the U.S. at Target and Walgreens, an d regionally at various natural and mainstream supermarket chains and specialty food stores.
LaCroix Sparkling Water is a product of the Sundance Beverage Company and is part of the National Beverage Corp. family.