RuckPack Offers Cut for Veterans Across the Country

ANNAPOLIS, Md. and SAN DIEGO — This Veterans Day, RuckPack will become the first company to offer all veterans nationwide an opportunity to earn cash through commissioned sales, offering a 10 percent cut for all retail sales generated. RuckPack is also making it easy for everyone to give back to veterans and military service members with two “Get Some. Give Back.” donation programs launching today at

RuckPack is a 2-ounce “peak performance nutrition and energy shot” developed to deliver a fast but sustained caffeine-free, nutritional energy boost. Named after a military “ruck” backpack that’s packed with pockets full of survival necessities during a long combat mission, RuckPack was originally designed to deliver concentrated, high levels of nutrition, and tested by Special Operations Forces on the front lines in Afghanistan. Now, this healthier energy blend shot is available for everyone.

“Veterans Day is very special for us at RuckPack,” said Marine Corps Major and RuckPack founder Robert Dyer. “It’s not only RuckPack’s second anniversary, but being more than 80 percent owned by military families, it’s a great opportunity for us to continue living our code of service to country and community by giving back in a huge way, with the potential to touch each and every veteran.”

The Veterans Distributor Program will allow any verified veteran to sign up at to be an official RuckPack Distributor. From there, RuckPack will equip the vet to generate sales opportunities for the product in retail stores for a commission. Ten percent of all sales will go directly into the pockets of veterans, so they can sell as little or as much as they’d like.

RuckPack, which received a major investment on ABC’s “Shark Tank” in 2012, has maintained a minimum donation of 10 percent profits to non-profit organizations that many service members and military families, including Dyer’s, have benefitted from, such as the MARSOC, Navy SEAL and Green Beret foundations. Now through November 17, RuckPack has grown that percentage to 25 for all Tropical Peach Smoothie or new Blood Orange flavors sold. Or, for those who simply want to give, there’s an option to buy and send the nutrition energy product directly to soldiers overseas through RuckPack.

“It’s more than selling product. We want to support veterans, and the organizations that help so many military families. My hope is to get everyone involved,” said Dyer.

For more information on RuckPack, the Veterans Distributor Program or Get Some. Give Back. programs, visit

About RuckPack

RuckPack, part of 80% military service member-owned Noots! Nutrition, is a caffeine-free peak performance nutrition energy shot developed by Marine Corps Major Robert Dyer and tested by his team of Special Operations Forces while on the front lines inAfghanistan. Originally designed to provide core nutrition, razor sharp focus, instant energy and prolonged stamina to military warriors, the shot is now available for life’s warriors everywhere. The RuckPack “10% Back Pact” promises that a minimum of 10 percent of all profits will be donated to charity partners such as the MARSOC, Navy SEAL and Green Beret foundations. RuckPack comes in Tropical Peach Smoothie and new Blood Orange, and is available at