LAS VEGAS (Oct. 1, 2013) — XYIENCE Xenergy, the official energy drink of the UFC®, announces that UFC fighter Dan “The Outlaw” Hardy will be appearing XYIENCE’s booth #3247 at the 2013 NACS Show, a convenience industry tradeshow that takes place Oct. 12 – 15 at the Georgia Word Congress Center in Atlanta. A longtime XYIENCE team athlete, Hardy is a huge fan favorite in the sport of mixed martial arts (MMA). He will sign autographs on Sunday, Oct. 13 and Monday, Oct. 14 from noon to 3 p.m.
Amanda Corey, XYIENCE spokesmodel and star of the hit reality television show “Beauty and the Geek”, will also be signing autographs and serving samples of Xenergy throughout the show.
XYIENCE will showcase its new packaging for Xenergy energy drinks, as well as its non-carbonated beverages: Xenergy + Tea, Xenergy + Lemonade and Xenergy + Hydration.
About Dan Hardy
A Nottingham, England native, Dan Hardy began studying Tae Kwon Do at the age of six and earned his first-degree black belt. With 14 years of traditional martial arts training, the charismatic Hardy decided to cross-train in other styles including Brazilian Jiu-Jitsu, where he earned his purple belt under famed athlete and coach Eddie Bravo.
In 2002, Hardy re-focused his training in order to pursue a career in MMA. After two years of intense training, including a trip to China to train with the Shaolin monks, Hardy made his professional debut in 2004 in the welterweight division. Since then he has held numerous titles including the Cage Warriors Welterweight World Title, Cage Warriors Light Welterweight Title and is the UK Storm British Champion.
Over the next several years, Hardy competed professionally in the US, Europe and Japan. He dominated the circuit with many different organizations but it wasn’t until 2008 when Hardy says all of his hard work paid off and he signed a contract with the UFC. Victorious in his first three UFC matches, the rising star quickly earned a spot among the top 10 fighters in the welterweight division. Hardy earned the distinction as the first British fighter to challenge for a UFC title in his 2010 match against George St. Pierre.
Best known for his high energy and devastating striking abilities inside the cage, it’s his pursuits outside the octagon that have recently earned Hardy much deserved recognition. In addition to his love of classic cars, art, drawing, video games and hardcore and punk music, Hardy is also a vocal animal welfare activist. In 2012, the East Lake Pet Orphanage honored Hardy as the recipient of its “Kramer Award” in recognition of his courageous stance against recreational hunting and his fostering of homeless cats.
About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE’s sports nutrition products, which include Advanced Protein Complex, Pre-Workout Booster and Thermogenic Fat Burner, among others are designed to support an active and healthy lifestyle. The brand’s flagship product is Xenergy (pronounced zen-er-gy) –the official energy drink of the Ultimate Fighting Championship® (UFC®). Launched in 2006, Xenergy is the first energy drink created by a nutrition company and the fastest growing brand in its category. Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy energy beverages are available in Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine and Melon Mayhem. The Xenergy energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.
Find these and other sports nutrition products from XYIENCE online at www.xyience.com, or at a retailer near you. Or connect with XYIENCE on Facebook, Twitter and YouTube.