MT. EPHRAIM, N.J. — Cold Star, Inc. had great success building brand awareness with a pilot student ambassador program conducted in the spring at five universities, including Penn State Altoona, Villanova, West Chester, Kutztown and Rowan.
The college students, a comprised of men and women, were tasked with building awareness of the manufacturers’ beverage brands TEAse Iced Tea and CAF Fusion by organizing and executing events, promotions, distribution at their respective college sporting events and Greek- sorority and fraternity- functions. The students were provided a mini-refrigerator; t-shirts, temporary tattoos, cups and water bottles emblazed with the brand logos and of course, cases of product to distribute on their college campuses.
To the delight of the student ambassadors, the products were received so enthusiastically by their fellow students that the NJ beverage manufacturer had to make many trips to the ambassadors respective colleges to replenish their drink supplies throughout the semester to keep their fellow students from knocking down their doors!
A social media component was included with the program with each ambassador posting photos weekly on the Facebook, Twitter and Instagram pages of the all-natural iced tea and coffee-infused energy drink. The social media pages provided a live-feed to the product websites for all to enjoy.
The program increased brand awareness and helped develop a loyal following for both beverage brands, in-turn increasing sales and product demand.
Loaded with natural antioxidants and metabolism-boosting qualities, premium- brewed TEAse Iced Tea beverages have no artificial colors, flavors, or preservatives. Sweetened with only 100% pure, all-natural honey and organic cane sugar, the TEAse line of beverages provides amazing taste with all-natural ingredients.
TEAse Iced Tea is available in three tingling flavors: Berry-Blended Black Tea, Honey & Ginseng Green Tea and Honey, Pomegranate & Aḉai Green Tea, all in 16-ounce bottles.
CAF Fusion coffee-infused energy drinks are delightfully creamy and delicious featuring an energy boost with a great, emboldened taste. CAF Fusion has the taste of an iced-coffee, but with a great-tasting energy kick unlike most others.
CAF Fusion is available in three delicious flavors: Java Jolt, Mocha Blast, and Vanilla Vortex. Each features CAF Fusion’s obvious energy-boost advantage, unique qualities and unrivaled great taste.
The wide array of CAF Fusion flavors ensures that consumers will get the energy lift they desire in an outstanding grab and go, great-tasting beverage. Available in 8-ounce single serving cans.
The Cold Star student brand ambassadors will be back in action when classes resume next month. Check the websites and social media pages to see which college campuses the beverages will appear on!
For more information on TEAse Iced Tea visit www.teaseicedtea.com.
For more information on CAF Fusion visit www.caffusion.com.
Ask your distributor for all-natural TEAse Iced Tea and creamy, coffee-infused CAF Fusion or contact Cold Star, Inc. directly at (800) 269-4052.
Cold Star, Inc. is an independent builder of bulk liquid dispensing systems and delivers one of the best light creams, half and half, whole milk, 2% milk and non-dairy French vanilla creamer available to the food service industry. The company produces well-known Café Chiller Iced Coffee, its refreshing iced-coffee drinks is dispensed in C-stores and food service markets nationwide. Based just outside of Philadelphia, Cold Star is dedicated to consistently improving its services and products to meet or exceed customer expectations.