Dr Pepper Begins New Year With ‘/1’ Marketing Campaign

PLANO, Texas — What makes you an individual? Is it your over-the-top style, your crazy sense of humor or your signature moves? Dr Pepper, with its unique blend of 23 flavors, has always been known for originality and knows what it takes to be one of a kind. This year the brand continues its celebration of this theme through the “one of one” (“/1”) campaign, that highlights individuals who are not just one in a billion, but “one of one.” Today the brand kicks off a new series of ads showcasing one of a kind people who break the mold, including Grammy-nominated hip hop superstars and hit makers Macklemore and Ryan Lewis, YouTube phenomenon and beauty entrepreneur Michelle Phan and Grammy-nominee and “the king of bachata,” Romeo Santos.

“Dr Pepper has a longstanding tradition of celebrating that special something that makes each and every person unique,” said Jaxie Alt, senior vice president of marketing for Dr Pepper. “We are excited to continue this tradition by celebrating some truly one of a kind people who will inspire our fans.”

The “/1” campaign showcases exceptional stories of people from all walks of life. Brand new “/1” stories that will appear in 2014 include:

  • Macklemore and Ryan Lewis – Grammy-nominated hip hop superstars and hit makers
  • Michelle Phan – YouTube’s top female video artist and entrepreneur whose how-to tutorials gained her worldwide fame
  • Romeo Santos – Grammy-nominated chart-topping Latin singer, composer and producer
  • Retna – contemporary graffiti artist
  • Maggie Parker – first and only professional female bull rider in America
  • Garrett ‘GMAC’ McNamara – world-record-breaking professional big wave surfer and extreme waterman

The first 2014 “/1” spot debuted nationally on January 1st and features a round-up of inspirational stories. Today, Michelle Phan’s ad makes national broadcast debut, followed by Macklemore and Ryan Lewis’ on January 20th (which will also air on E! during the station’s GRAMMY red carpet coverage). Romeo Santos’ spot will premiere on February 10th, and the rest of the ads will roll out over the course of 2014. For more information and to view the videos as they roll out, visit www.DrPepper.com.

“One of one” individuals showcased in 2013 ranged from Justin Tucker – 2013 Super Bowl Champion kicker for the Baltimore Ravens who just so happens to sing opera in multiple languages – to Jen Mayfield – suburban mom of five by day, roller derby queen by night – to Armando Cristian Perez – an American rapper, songwriter, actor, and record producer, known better by his stage name, Pitbull – and more.

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored beverages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information, visit DrPepper.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper.