BOTHELL, Wash. — Essentia® Water, the first bottled functional water brand offered in the United States, will be keeping yoga and music lovers hydrated throughout the summer as the official water of 2014 Soulshine Yoga & Music Tour. Now through Sunday, July 13, Essentia is holding a Facebook contest where fans over the age of 18 can win a pair of tickets to select Soulshine events. Fans must like Essentia on Facebook to enter. Two winners per event will be selected at random on the dates specified. Winners will receive a pair of tickets that can be picked up at the venue’s will call. Details are available at www.Facebook.com/EssentiaWater.
The nationwide tour that is expected to attract up to 10,000 people per event kicks off June 19 at the Santa Barbara Bowl in California, and visits 31 cities throughout North America, wrapping up August 2 at The Woods at Fontanel in Nashville, Tenn. Attendees can enjoy two hours of optional daytime yoga classes that are geared towards all ages and experience levels. Classes are led by yoga’s most inspiring instructors like Baron Baptiste, Seane Corn and Ryan Leier will flow along to acoustic music jams by Michael Franti and friends.
The evening concert series features an exciting lineup with headliner Michael Franti & Spearhead along with SOJA and Brett Dennen, several DJs and many others. Each venue includes a Soulshine village where attendees can relax between shows, socialize and where sponsors like Essentia Water can interact with guests.
Essentia’s partnership with the Soulshine Yoga & Music Tour provides the brand with sampling opportunities, as well as having a presence in the event’s advertising, social media and other promotions. Essentia will also be launching regional in-store and online summer promotions around the event in select markets.
“Bringing people together to celebrate with music is very powerful. When I started practicing yoga 13 years ago, I found that inviting people to practice together has that same effect,” said Michael Franti, the musical and creative force behind Soulshine. “With Soulshine, it is important that we align with partners who are also advocates for healthy living. Essentia shares our passion for this project and we’re happy to have them on board for our summer tour.”
Paul Cuhan, Essentia’s VP of marketing & innovation added that that many Essentia customers are yoga enthusiasts who appreciate the product’s functional and high-alkaline properties that absorb nicely and tend to reduce stomach swish for an ideally hydrated yoga session.
“Essentia is thrilled to be involved with 2014 Soulshine Yoga & Music Tour,” said Curhan. “Both Essentia and Soulshine share a commitment to inspiring people to lead a healthy and more balanced lifestyle. So in both demographic and vision this is a perfect partnership.”
In the spirit of community, a portion of the Soulshine Tour’s proceeds will be donated to three non-profits: Do It For the Love Foundation that brings musical experiences to people in advance stages of life threatening illness, wounded veterans and children with severe challenges; Love Hope and Strength, an international music-centric charity dedicated to providing support for cancer centers and patients, and Reverb, an organization that educates and engages musicians and fans to take action towards a more sustainable future.
Dates for Essentia’s Facebook drawing are below:
|Santa Barbara, CA||June 19||Santa Barbara Bowl|
|Los Angeles, CA||June 20||Greek Theater|
|Berkeley, CA||June 21||Greek Theater|
|San Diego, CA||June 22||Open Air Theater|
|Pacific Northwest||June 20|
|Jacksonville, OR||June 24||Britt Pavilion|
|Seattle, WA||June 27||Marymoor Park|
|Bend, OR||June 28||Les Schwab Amphitheatre|
|Portland, OR||June 29||Edgefield|
|Chicago, IL||July 10||First Merit Bank Pavilion at Northerly Island|
|Asbury Park, NJ||July 17||Stone Pony Summer Stage|
|Boston, MA||July 18||Bank of America Pavilion|
|Gilford, NH||July 19||Bank of New Hampshire Pavilion|
|New York, NY||July 21||JBL Live at Pier 97|
|Philadelphia, PA||July 22||Skyline Stage at the Mann Center for the Performing Arts
Essentia Water, LLC launched its hydrating alkaline water in 1998. The first functional bottled water offered in the United States, Essentia is the no. 1 selling bottled water brand in the natural channel and the fastest growing top 10 premium bottled water brand in the grocery channel. Essentia is hydration perfected™, created using a proprietary process that results in an electrolyte-enhanced water with an alkaline 9.5 pH. Easily absorbed in the body, Essentia hydrates, restores and balances to promote optimal health. Headquartered in Bothell, Wash, Essentia is available at natural foods markets and grocers throughout the United States, and online at Amazon.com.