SAUSALITO, Calif. — Fred Water announced today that it has added Restoration Hardware Founder Stephen Gordon to its Board of Directors effective immediately. Gordon has a long history of being a visionary and proven leader in the retail sector.
“Stephen is an amazing addition to our Board. He understands consumers at a level few do and with that comes deep experience and an amazing track record of success. He understands how to exceed customer expectations, a core value that we strive to excel in with Fred,” said Adam Gayner, CEO and co-founder of Fred Water. “He has deep expertise in all aspects of growing a brand, and understands how to make decisions necessary to expand and scale as a brand matures.”
Says Stephen, “The Fred Water team has created, nurtured and are guardians of a remarkably powerful brand; a clear message, compelling product, an able infrastructure and immense growth potential led me to be intrigued with and interested in the company… getting to know Adam and (Fred Water CFO) Heather ‘sealed the deal’ on my board participation… I love the product and hope I’ll be able to provide some assistance during this period of Fred Water’s exponential growth.”
Identified as pocket-friendly water flasks, Fred Water is a mission driven company that backs the indisputable greatness of water by making water easier to carry and cooler to drink. Fred exists to inspire consumers to move away from sugary drinks and towards a more sustainable, healthier lifestyle.
Gordon’s newest venture, Guideboat Co., happens to be located near Fred Water’s headquarters. It was co-founded with Chad Hurley of YouTube and has both a thriving online and catalog business and a brick-and-mortar store in Mill Valley, Calif. offering crafted guideboats and apparel for the outdoor adventurer.
Founded by two guys in Brooklyn, Fred Water is on a mission to reverse America’s staggering obesity trend by helping consumers drink less sugar and more water. The company is accomplishing its mission by creating pocket-friendly, refillable flasks designed to make water more convenient to carry and way cooler to drink. Fred Water signature flask bottles are disrupting the industry’s status quo by offering a clear alternative to the flimsy, single-use plastic bottles known for littering our oceans and landfills. All Fred flasks have the instruction “REFILL,” printed squarely on the front of the bottle, and they are available for purchase either filled with natural spring water from the USA, or empty for those who choose to fill with free water. Fred backs ALL water, not just “their” water, because backing water over sugar is more sustainable relative to people, planet and profit. Fred is sold in retailers nationally and online via FREDWATER.COM.
Hydrate & Conquer. Refill & Respect.