CHICAGO — Greater Than, the great tasting, electrolyte infused, low calorie, Non-GMO coconut water drink has introduced an entirely new presentation to the market.
Greater Than has a new bottle, new label, new branding, and new flavor formulations.
The new bottle has a sporty-chic 16-ounce contoured shape. A crisp white label with a new green logo clearly and cleanly communicate a premium product with all healthy ingredients. The new look separates Greater Than as a fresh alternative to old-line hydration drinks both in packaging and ingredient formulation.
Greater Than, now in its fourth year on retail shelves, won the prestigious “Best Sports or Hydration Drink” award from BevNET in 2011. It’s positioned to become the next generation of healthful hydration for active individuals.
Greater Than is grounded in scientific credibility thanks to its formulation in consultation with renowned sports scientist Dr. Bob Murray, co-founder of the Gatorade Sports Science Institute (GSSI).
Greater Than 2.0 builds on this foundation. It’s taken coconut water’s indigenous electrolyte supply and enhanced it with a hint of sea salt for optimal hydration, with all natural flavors, and with only a minimal amount of cane sugar.
The result is just what today’s educated consumers are looking for: great taste, fewer calories, markedly less sugar, all Non-GMO ingredients, no preservatives, no artificial sweeteners or dyes, and a consistency that goes down easy.
Greater Than continues its strategy to grow solidly as a Chicago based, regional brand and is now looking to expand to new territories. Some retailers include Whole Foods Market, Mariano’s, Jewel-Osco, Sunset Foods, and Treasure Island. It can also be found in Greater Chicago schools, corporate accounts, gyms, studios, and health clubs. And Amazon.com makes Greater Than available to all.
About Greater Than
In the best American tradition, when Chicago brothers Mark and Jon Sider couldn’t find a tasty and “clean” sports drink after an intense workout, they decided to create one.
Greater Than is pioneering a new category of hydration that meets the product demands of the rapidly growing, health and wellness focused hydration market. With Non-GMO ingredients, a coconut water base, and great taste, Greater Than encourages positivity, inspires an active lifestyle, and promotes wellness.
With no paid endorsements it’s become the first choice of top-level athletes as well as workout enthusiasts and weekend sportsmen and sportswomen across the