COLD SPRING HARBOR, N.Y. — “A recent study from the State of California found that 3% of the Southern California Ocean Floor is covered with plastic,”. Although this study focused on the Pacific Ocean alone, this is not a solitary circumstance. Today, more than 60% of the world’s marine ecosystems that directly support human livelihood have been degraded due to pollution. Fortunately, this situation does provide each member of society with an opportunity to have an influence! The recent documentary, Inside the Garbage of the World, shifts audience attention towards sustainability and responsibility and provides solutions for the unintentional harm that humans inflict on the planet.
Throughout Inside the Garbage of the World, researchers, doctors, and scientists shed light on toxic pollution in our oceans due to excessive plastic consumption. Focusing on effective solutions for pollution, the documentary highlights Icebox Water™ (www.icebox-water.com) for offering an environmentally sensitive packaging for its fresh spring water. As the film demonstrates, human wellbeing and environmental health can be improved with Icebox Water.
Dr. Andrea Neal states in the film, “Our water is polluted, so we’re not going to get rid of people drinking from water bottles. … The best way to do it is to change the architecture of how we produce the product.”
A solution to a long-time, worldwide problem, Icebox Water offers a healthy option for the packaged water industry. Packaged in pressed-paper cartons, one Icebox Water container, saves the equivalent of 4 plastic bottles; two-thirds of which would end up in landfills, incinerators, or the environment.
The collaboration between “Inside the Garbage of the World” filmmakers, Phillippe and Maxine Carillo, and Icebox Water is part of a collaboration project to “GreenUp Hollywood”, which began last month. Making an impact towards responsible, effective solutions to the plastic pollution issue in California, the message will spread from coast to coast. Though the damage to the oceans is remarkable, the film makes it clear that consumers have the ability to induce positive change by making simple choices, such as crisp, clean Icebox Water!
About Icebox Water™
Icebox Water™ produces conveniently packaged water that is good for people and good for the planet. The unique carton packaging is made from 74% cardboard and pressed paper, and is 100% recyclable. Icebox Water™ is free of bisphenol A (BPA), a chemical commonly found in plastic packaging which growing scientific evidence is linking to a host of health problems. Icebox Water™ boxes its water at the source of natural mountain springs to ensure it maintains the highest standards of purity and taste. Icebox Water™ can be found in retailers nationwide including Whole Foods, H-E-B, Mother’s Market, and Gristedes.
For more information about Icebox Water™ please visit www.icebox-water.com.
For media related inquiries, product samples, or to set up an interview with Andrew Reynolds or Robert Emmons, Co-Founders of Icebox Water, please contact Lauren Haines of Christie Communications at (805) 969-3744 or via email firstname.lastname@example.org.
 Inside the Garbage of the World. Dir. Philippe Carillo. PCMC Films, 2014.