Austin, TX.–Jade Monk is proud to offer the industry’s first full line of organic, cold-brewed, High Pressure Processed matcha green teas exclusively through six Whole Foods Market regions beginning in March 2015. The first-to-market bottled line will consist of 4 initial flavors: Unsweetened, Slightly Sweet, Mint + Honey and Matcha Cleanse. All are certified Organic, Project Non-GMO verified and high-pressure-processed to extend shelf life of the perishable tea without heat pasteurization or preservatives.
Due to its unrivaled antioxidant content (137 times the amount of traditional green tea), potent mood-enhancing amino acids like L-Theanine, natural caffeine content, and smooth non-bitter flavor, matcha green tea has been consumed for centuries as a nutritional beverage that provides a unique, calm and focused energy. Unlike other green teas, Japanese matcha is grown under shaded canopies which causes the plant to draw more nutrients up from the soil and into the tea leaves. At harvest the matcha tea leaves are picked, flash steamed, dried with no heat, and then finely ground under large granite grinding wheels at a low friction to preserve the nutrient content. The result is a pure, bright green powder that is nutrient dense and ready to be crafted into delicious Jade Monk teas. “A single serving of our ready-to-drink teas has the antioxidant equivalent of drinking over 10 cups of steeped green tea but in a convenient format” says Derek Pippin, Co-Founder and COO of Jade Monk.
“With the market’s focus on healthier beverage options, and the recent advancements of high-pressure-processing, we’re now able to craft a fresh, cold-brewed, ready-to-drink organic matcha tea that’s delicious, authentic and retains all the health and natural energy benefits without heat pasteurization or chemical preservatives” says Cort Bucher, Co-Founder and CEO of Jade Monk. “We are absolutely thrilled to be partnering with Whole Foods Market to deliver our invigorating matcha teas to customers coast to coast”.
As soda sales continue their rapid decline due to growing concerns over health risks associated with super-sugary beverages, the ready-to-drink tea category is booming. Consumers are increasingly looking toward healthier options with nutritional benefits to quench their thirst. The ready-to-drink tea segment is on track to generate a whopping $5.3 billion in U.S. sales this year, and matcha tea in particular has seen its growing consumer demand outpace store-level availability. Jade Monk is poised and ready to deliver to this quickly growing consumer base with their 2015 national roll-out in Whole Foods Market.
For more on Jade Monk, visit their website at http://www.jademonk.com/