BATTLE CREEK, Mich. and SCOTTSDALE, Ariz. — JPG Resources (http://www.jpgresources.com), an industry leader providing product expertise in innovation, commercialization and execution, announces a strategic partnership with Healthy Brand Builders (http://www.healthybrandbuilders.com), a brand marketing and strategy development company. Both companies specialize in the Food & Beverage Industry. The new partnership marries JPG Resources expertise in preparing products to ‘go-to-market’ with Healthy Brand Builders business, marketing and financial strategy creation capabilities.
JPG Resources’ primary focus is ensuring client’s business growth goals are met by successfully shepherding new products through all phases of the innovation process: idea generation, product development and launch/post-launch management. In a few short years, JPG Resources has launched over 60 new client products and all remain in market.
Healthy Brand Builders is headed by James S. Tonkin, a 41-year veteran private sector brand marketing and development professional who has successfully created more than 450 business and financial strategies for domestic and international firms. Healthy Brand Builders concentrates namely on functional and nutraceutical food and beverage segments. They have clearly become the darling of acquisition focus recently, and given the decline in CSD’s and rise in healthy products, this trend is slated by all accounts to continue massive growth.
About the new affiliation, Jeff Grogg, Managing Director of JPG Resources, said, “Jim Tonkin is an icon and has his finger on the pulse of the beverage industry. His expertise complements our executional capabilities and we will work seamlessly together to bring innovation and growth to our clients.”
Jim Tonkin, President and Founder of Healthy Brand Builders is bullish on the partnership as well. “We have been searching a long time for just the perfect company with the right complementary alignment ability and skill set to marry… we have found it in JPG and Jeff Grogg’s management team.”
The topic of how to improve the in-market success of new products has been a high profile discussion point over the last several years. Marketing strategists and operational execution teams need to be closely aligned for new brands or products to survive in today’s marketplace. The Healthy Brand Builders and JPG Resources’ partnership puts that alignment into place for clients.
The companies will continue to operate as usual, but now have the cooperative ability to bring all of the leverage of proven professionals from ideation to product and research and development, branding, sales and marketing planning, distribution and financing, all under mutual management.
“The time is right in both of our company’s evolution to combine resources providing young entrepreneurs immediate benefit in the years of valuable experience we bring to each client company,” says Tonkin.