Maloof Ventures Launches Hangover Prevention Beverage

LOS ANGELES — Maloof Ventures announced today the launch of NEVER HUNGOVER, a revolutionary new product in hangover prevention, at GNC (NYSE: GNC), the nation’s largest specialty retailer of health, wellness and sports nutrition products. Launched in select GNC stores in December and expanding nationwide in early 2014, the new beverage is composed of a proprietary formula that helps neutralize and process the toxins caused by alcohol in the liver and kidneys.

NEVER HUNGOVER is a great tasting dietary supplement that is comprised of a natural vitamin blend, antioxidants, amino acids, nutrients and minerals. It is packaged as a 2oz serving in a bottle that can be consumed as a shot or a mixer. NEVER HUNGOVER is designed to take up to an hour before or while consuming alcohol, and experiences optimal results when taking one bottle per four drinks. It is caffeine and gluten free, and contains zero carbs, calories, and sugars.

In 2006, NEVER HUNGOVER™ CEO Parrish Whitaker’s then 25-year-old sister was diagnosed with Lupus, and his father donated his kidney to her to help save his daughter from this deadly disease. Both of their recoveries were enhanced by a nutrient-rich antioxidant prescribed by their family’s holistic doctor, returning them to full health and organ functionality much faster than expected. Parrish was so impressed with the formula that he became curious and experimented with other uses, only to find that the antioxidant was incredibly effective in preventing a hangover. It worked so well he felt this revolutionary finding should be shared with the world. Thus, NEVER HUNGOVER ™ was born.

In early 2013 Parrish connected with members of the Maloof Family, who are successful entrepreneurs with a vast portfolio that spans distribution, hospitality, gaming, banking, real estate, and professional sports – most recently recognized for their creation of the Palms Hotel & Casino, the NBA record-setting sale of the Sacramento Kings, and launch of their innovative and vibrant spirit brand ZING Vodka. Upon Phil Maloof trying NEVER HUNGOVER ™ samples that Parrish gave him while at a spirit trade convention, he couldn’t believe something of this kind existed that actually worked. The Maloof’s brand asset firm Maloof Ventures immediately acquired NEVER HUNGOVER ™ shortly after and have partnered with Parrish to bring this exceptional product to market.

“My family and I believe that NEVER HUNGOVER is an exceptional product that will benefit anyone who uses it, and we are very excited to launch this brand with such an influential health-and-wellness leader as GNC,” says Gavin Maloof, Maloof Ventures and NEVER HUNGOVER co-owner.

NEVER HUNGOVER urges their consumers to PARTY TONIGHT AND FEEL GREAT TOMORROW™. With the launch taking place at the top of the New Year, the company looks forward to people starting off 2014 with never being hungover again!  Manufactured in America, Never Hungover is available in 2 ounce bottles and retails for $3.99. For more information please visit the website,