Rooibee Red Tea Increases Availability Across the U.S.

LOUISVILLE, Ky. — Shoppers across the country who want a great tasting, healthy beverage have more opportunities to pick up a bottle of Rooibee Red Tea. Rooibee Red Tea expanded their presence in Whole Foods stores on the east coast including Pennsylvania, Maryland and Washington D.C. at the start of 2014. Chief Operating Officer Mike Fulkerson also announced a new partnership with Publix in states like Florida, Georgia and Alabama. In California, Rooibee Red Tea is now available at all Bristol Farms and Nugget Markets. Go to for a full list of stores.

“To say we’re excited about the new and broadened partnerships with these quality grocery chains is an understatement,” said Fulkerson. “Adding the new placements to our previous will lead to a 350% growth this year. With several more possibilities for new stores, 2014 will be a monumental year for our Kentucky Proud drink. We’ve come a long way from the farmer’s market.” In addition to the retail locations, employees at Google’s headquarters in California can now pick up Rooibee Red Tea’s Watermelon Mint in their Micro-Kitchens.

The growth created an opportunity for Rooibee Red Tea to build their workforce. Chief Tea Officer Heather Howell hired Connie Bohrer as National Sales Director. With past roles at companies like Clif Bar and Organic Valley, the company is already benefiting from Bohrer’s experience in the natural foods market. Rooibee Red Tea also added a new regional sales director, marketing manager and promoted several veteran employees to handle the growing demand.

About Rooibee Red Tea

Rooibee Red Tea is the only bottled USDA organic red tea made from the South African rooibos bush. Founded in 2009 in Louisville, Ky., Rooibee Red Tea provides a healthy, caffeine-free drink the whole family can enjoy. Under the leadership of C “Tea”O Heather Howell who joined the company in 2010, Rooibee Red Tea increased average sales by more than 80% every year. Originally sold at local farmers markets, customers can now purchase five unique flavors at stores in every state in the country. For more information go to and follow them on Facebook and Twitter.