BROOMFIELD, Colo. — Canadian “Supershake” creator Rumble plans to offer its all-natural shakes in Ball Corporation’s Alumi-Tek® bottles to U.S. consumers this spring.
“We saw a gap in the market for an all-natural beverage that includes high-quality protein and a significant amount of omega 3s, which is why Rumble was created,” explains Rumble founder Paul Underhill. “To ensure the highest quality drinking experience for our customers, we chose the Alumi-Tek® bottle from Ball. Rumble fans love that the bottle is reclosable for when they’re on the go.”
“By putting their shakes in the Alumi-Tek® bottle, Rumble differentiates itself as a premium brand that consumers can’t miss,” saidBruce Doelling, vice president, sales, for Ball’s North American metal beverage packaging business. “In addition to having the same advantages as aluminum cans such as infinite recyclability and the ability to cool down quickly, our proprietary Alumi-Tek® bottles provide reclosability for consumers on the move.”
Rumble, already available across Canada in grocers such as Whole Foods Market, Thrifty Foods, and Choices Market, will be showcasing both its Dutch Cocoa and Vanilla Maple flavored shakes at the March 7-9 Natural Products Expo West at the AnaheimConvention Center in Anaheim, Calif. Show attendees are invited to stop by, sample both Rumble flavors which will hit U.S. shelves in May, and introduce themselves to Paul and the other members of the innovative Rumble team.
Rumble was founded by Paul Underhill who was determined to get the most out of life, even while balancing the demands of a genetic lung disease and frequent hospital visits. He began to eat healthier and noticed definite improvements when he did so. Unable to find meal replacement alternatives that had the requisite omega 3s (or that weren’t laden with corn syrup and artificial ingredients), Paul turned to his blender to come up with a solution. The result was Rumble: A tasty, nutrient-loaded supershake that would provide him with the fuel needed to keep him going. For more information, visit www.drinkrumble.com or connect with us on Facebook (www.facebook.com/drinkrumble) or Twitter (@DrinkRumble).
About Ball Corporation
Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 14,500 people worldwide and reported 2013 sales of more than $8.5 billion. For more information, visit www.ball.com, or connect with us on Facebook or Twitter.