Tum-E Yummies To Launch New Seasonal Flavor

tum-e yummies 480CHARLOTTE, N.C. — BYB Brands, Inc., a wholly owned subsidiary of  Coca-Cola Bottling Co. Consolidated, is introducing a new flavor to its Tum-E Yummies line of great-tasting, non-carbonated, colorful fruit flavored drinks for a limited time only. In addition to its delicious taste, the new flavor will be just as low in calories and high in essential vitamins as its existing counterparts in the line. Launching May 26, Strawberry-licious Lemonade will only be available in the Southeast U.S. until the end of September.

“We want to add a little taste of summer to our lineup of flavorful and hydrating drinks and it seemed to make perfect sense to combine two popular summer favorites,” said Megan Cosgrove, brand director of Tum-E Yummies. “Especially in the Southeast, we feel that retailers will be looking to stock up on thirst-quenching and refreshing options to help consumers beat the summer heat and stay cool.”

Like the rest of the Tum-E Yummies lineup, Strawberry-licious Lemonade will contain 100 percent of the daily value of vitamins B6, B12 and C. Each bottle will have only 50 calories, absolutely no sodium and significantly less sugar than some other popular kids’ drinks, such as apple juice.

Strawberry-licious Lemonade will be packaged in a 10.1oz. bottle with a spill-proof sport cap and available in most retail outlets including convenience retail, supermarkets, drug, mass and value channels in the Southeast U.S. for a suggested retail price ranging from $0.89-$1.09

Ranked number one in unit sales in the convenience retail channel by AC Nielsen, Tum-E Yummies is produced in the U.S. and distributed exclusively via the Coca-Cola® bottling system.

For more information, visit tumeyummies.com.

About BYB Brands, Inc.

BYB Brands, Inc. is a full-service brand creation company, specializing in new and alternative beverages. In business since 2006, BYB Brands is a wholly-owned subsidiary of Coca-Cola Bottling Co. Consolidated. Our flagship brand is Tum-E Yummies Fruit Flavored Drinks. Developed in 2007, the brand is available nationally in all major channels of business and #1 in unit sales in the convenience retail channel across the total US (AC Nielsen). In addition, BYB Brands also owns Fuel in a Bottle Energy Shots, launched March 2012.