Zphyrhills® to donate up to $50,000 to Tampa Bay nonprofit organizations with the support of the community
May 17, 2014 –Today, Zephyrhills® Brand 100% Natural Spring Water, a Nestlé Waters North America brand, launched the celebration of its 50th anniversary with a 50 Things We Love About Florida campaign, which will support the Tampa Bay area with a donation of up to $50,000 to Keep Tampa Bay Beautiful and Tampa Bay Watch. The Zephyrhills® donation will fund a series of “We Love Florida’s Water” projects including a river clean-up, watershed education and recycling activities. As a brand dedicated to celebrating what’s most natural in Florida, Zephyrhills® is committed to helping organizations that promote environmental stewardship.
To maximize the donation to $50,000, the brand is calling on Tampa Bay area residents to share what their “Florida Favorite” is via social channels – Twitter, Instagram or on the Zephyrhills® Facebook wall – or at onsite activations sponsored by the Zephyrhills® brand by filling out a “Sun Badge.” From May 15 to September 15, 2014 for every “Florida Favorite” post or “Sun Badge” collected, the Zephyrhills® brand will donate $1 to Keep Tampa Bay Beautiful and Tampa Bay Watch, up to a total donation of $50,000. Following the program period, Keep Tampa Bay Beautiful and Tampa Bay Watch will use the Zephyrhills® brand’s donation to fund various cleanup efforts in the Tampa Bay area.
In addition to the 50 Things We Love About Florida campaign, the Zephyrhills® brand will offer other ways for the community to enjoy the best of Florida, including:
- Surprise events where some admission fees at local Tampa Bay venues will be covered by Zephyrhills®.
- Visits by WaterVentures Florida’s Learning Lab – a traveling science center that provides environmental education to students and citizens, empowering them to make environmentally conscious decisions – presented in partnership with Crystal Springs Foundation.
“For 50 years, the Zephyrhills® Brand has been keeping Floridians hydrated with natural spring water,” said Kent Koptiuch, Nestlé Waters Natural Resource Manager for Florida. “We are honored to give back to the local community that we call home, and to celebrate all of the wonderful things that are uniquely Florida.”
The 50 Things We Love About Florida campaign will culminate at an Open House event this fall where the Zephyrhills® brand will present Keep Tampa Bay Beautiful and Tampa Bay Watch with a check for the money raised by this program with the help of local Floridians. The nonprofits will share the details of the clean-up projects and what they hope to accomplish with the donation.
“Keep Tampa Bay Beautiful’s mission is to provide environmental education and volunteer opportunities that develop individual responsibility and environmental stewardship,” said Debra Evenson, Executive Director, Keep Tampa Bay Beautiful. “The money contributed by Zephyrhills® 100% Natural Spring Water with the support of loyal Floridians will enable us to expand the community’s involvement in hands-on restoration and protection projects around the bay. We are so grateful for their generosity.”
About Zephyrhills® Brand 100% Natural Spring Water
Zephyrhills® Brand 100% Natural Spring Water joined Nestlé Waters North America in 1982, but the brand’s heritage goes back to 1964. Zephyrhills® is sourced only from carefully selected springs, and the soils and limestone of the Floridan Aquifer uniquely filter Zephyrhills® to create perfectly balanced minerals for great taste. Zephyrhills® is more than a brand name; it’s a celebration of what’s most natural about Florida.
About Nestlé Waters North America
As the third largest non-alcoholic beverage company by volume in the U.S., Nestlé Waters North America provides people with an unrivaled portfolio of healthy beverages. Among them are natural spring water brands such as Poland Spring ®, Deer Park®, Zephyrhills® and Arrowhead®. Its national purified brand is Nestlé® Pure Life®. International brands include Perrier® and S.Pellegrino®. The company’s line of ready-to-drink teas now includes Nestea®, Sweet Leaf® and Tradewinds®. Based in Stamford, Connecticut with 7,500 employees nationwide, Nestlé Waters strives to reduce its environmental footprint, improve recycling rates in North America, and create shared value in those communities where it has operations.
The company’s 10 full-time Natural Resource Managers, trained hydrologists, geologists and engineers monitor our spring sources and manage them for long-term sustainability. To reach success, the company follows its credo: Respect for each other, respect for the environment, and respect for the community. For more information, please visit www.nestlewatersfl.com.