HAMILTON, N.J., Aug. 11, 2015 /PRNewswire/ — Bai Brands, maker of the Bai5 and Bai5 Bubbles lines of all-natural, five-calorie, antioxidant-infused beverages, today announced the launch of Bai Antiwater. Infused with distinctive antioxidant power and enhanced with electrolytes for a crisp, clean taste, this super-purified water represents the next generation of water hydration — what the brand affectionately calls H2.0.
Ken Kurtz, President of Bai says, “Bai Antiwater brings a true point of difference to the conventional water brands on the market today. As with all Bai beverages, Antiwater delivers functionality with an infusion of antioxidants. We then bring Super Purification to life with our patented filtration process and aseptic bottling technology.”
Bai Antiwater was designed for your taste buds and developed for nature’s most powerful operating system — the human body. Each bottle of Antiwater is purified twice to deliver a clean, crisp taste; it is then enhanced it with electrolytes, and optimized with antioxidants to protect healthy cells from free radical damage. While their name might sound positive, free radicals are stealthy marauders that, in large numbers, can attack the body’s cells, weaken the immune system and possibly play a role in the development of numerous diseases.
Ben Weiss, Founder and CEO of Bai Brands says, “Here’s the kicker: intense exercise, which benefits the body in so many ways, is also believed to speed up the production of free radicals, putting the body into a state of oxidative stress. A diet rich in antioxidants can help counter the impact of oxidative stress, as antioxidants are known to break down free radical molecules and inhibit their ability to harm healthy cells.”
Bai Antiwater is available in single 28.4oz bottles with a suggested retail price of $1.99, as well as six- and 12-packs online and in select stores. The product is a natural extension of Bai’s pioneering use of the coffeefruit for its healthful properties. For the consumer who seeks a pure, refreshing beverage to enhance their active lifestyles, Bai Antiwater is the ideal option. For more information on Bai Antiwater, please visitwww.DrinkBai.com and follow Bai on Facebook (www.facebook.com/DrinkBai), Twitter (www.twitter.com/DrinkBai) and Instagram (www.instagram.com/DrinkBai).
About Bai Brands
Bai Brands is a line of innovative antioxidant-infusions, including Bai5 and Bai5 Bubbles. Founded in 2009 by 20-year beverage industry veteran Ben Weiss, Bai Brands seeks to resolve the diet dilemma through a variety of good-for-you beverages that are all natural, contain just 5 calories and are infused with antioxidants but do not sacrifice on taste. Ben worked to create delicious, refreshing beverages by combining fresh exotic juices, white tea extract and natural sweeteners. The original Bai5 now comes in 10 thirst-quenching flavors. In 2014, Bai Brands introduced Bai5 Bubbles, a sparkling enhanced water to complement its original collection that comes in 7 flavors. Bai Brands will launch Bai Antiwater, an antioxidant-rich purified water beverage, in summer 2015. Bai Brands is distributed by Dr. Pepper Snapple Group. The company continues its “bevolution” in markets nationwide, encouraging its community to live their fullest #FlavorLife. Bai Brands was named one of Inc.’s 5000 fastest-growing private U.S. companies in 2014, as well as one of America’s 20 Most Promising Companies by Forbes in 2015. For more information on Bai Brands, visit www.DrinkBai.com.