Celsius Launches Flo Fusion On-The-Go Powder Sticks in Vitamin Shoppe

unnamedBoca Raton, FL (March 16, 2015) – Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius®, the world’s first Negative Calorie beverage backed by clinical science, in partnership with global music superstar Flo Rida, is excited to announce the inclusion of the Flo Fusion Transformation Accelerator Powder in The Vitamin Shoppe stores nationwide.

This launch in The Vitamin Shoppe continues Celsius’ worldwide licensing and endorsement agreement with international music superstar, Flo Rida, and D3M Licensing Group, which began in March of 2014. The great tasting, berry flavored Flo Fusion is now available in stores and online nationwide.

“I am very proud to announce that Flo Fusion is officially launching in The Vitamin Shoppe so I can continue to share this great product with my fans,” says Flo Rida. “Since health is a major part of my life, I think it’s important for me to share healthy habits with my fan base and encourage them to incorporate Celsius Flo Fusion into their lifestyles and new or existing fitness routines.”

Using the same formula as your favorite Celsius products, the berry-flavored Flo Fusion transformation accelerator powder is powered by the scientifically tested calorie-burning MetaPlus® formula that is clinically proven to help consumers burn an additional 100 calories per serving, boost metabolism and experience 93% greater fat loss, improved cardio fitness and endurance.

“We are excited to continue sharing Celsius Flo Fusion to consumers nationwide, and are happy that this next step includes adding the canisters and on-the-go sticks to The Vitamin Shoppe retail stores,” stated Gerry David, CEO of Celsius Holdings. “This will increase our consumer awareness to new individuals looking to accelerate the results of their transformations regardless of what weight loss plan they are currently on.”

Celsius is the world’s first and only negative calorie drink. Backed by multiple clinical studies, drinking Celsius before exercise has been proven to help burn up to 100 calories and more per serving, boost metabolism, reduce body fat, increase endurance and provides lasting clean energy. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is low in sodium.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004 to launch the world’s first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.