Celsius Launches “Turn Up With Celsius” Social Media Contest

Boca Raton, FL (October 27, 2015) – Celsius Holdings, Inc. (OTC: CELH), the creator and marketer of Celsius®, the world’s first negative calorie, healthy energy and fat-burning drink backed by clinical science, is proud to announce the “Turn Up With Celsius” video contest. “Turn Up With Celsius” is a social media contest asking fans to share their reactions to drinking Celsius in an original short video for a chance to win one of over 150 prizes, including three prizes of a weekend stay for two on the 6-star, 170’ Celsius Yacht.

“At Celsius, we are very much invested in the consumer experience and know that our contest, ‘Turn Up With Celsius,’ will give our fans an exciting opportunity to show off their passion for our innovative healthy energy, negative calorie drink and win an unforgettable experience,” says Gerry David, CEO and President of Celsius Holdings. “We can’t wait to see the entries start pouring in!”

To enter the “Turn Up With Celsius” contest, participants must record a user-generated video of six to ninety seconds in length, demonstrating how they feel after drinking Celsius. Entrants are required to upload the video to their Instagram, Facebook, Vine and/or YouTube accounts with the hashtag #TurnUpWithCelsius and the @CelsiusOfficial tag, and then submit their video URL on the contest page hosted at www.Facebook.com/CelsiusOfficial. Winners will be selected based on creativity and originality.


Three winners plus one guest each will enjoy a three day, two night Celsius event on the Celsius Yacht, including round trip airfare from anywhere within the contiguous United States to the event location. The first place winner will receive accommodations for the length of the event in the yacht’s Master Suite. The second place winner will receive accommodations for the length of the event in the VIP Suite, while the third place winner will receive accommodations for the length of the event in the Luxury Suite on the Celsius Yacht. Additionally, 30 winners will each receive one case of Celsius drinks, 30 winners will receive one Celsius branded active wear t-shirt, 40 winners will receive one Celsius-branded water bottle and another 50 winners will receive one Celsius-branded gym bag.

The contest runs through November 19, 2015. For official rules, please visit:


About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004.  Celsius® is the world’s first negative calorie, healthy energy and fat-burning, drink. Backed by multiple university studies, drinking Celsius before exercise has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving, boost metabolism, provide healthy, clean energy and accelerate results of any weight-loss program. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no gluten, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, and is low in sodium. The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward- looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward- looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-lookingstatements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.