BLOOMFIELD HILLS, Mich., April 15, 2015 – Founded on the belief that good juice comes from high-quality, whole-foods with no added ingredients (including water)CRUDE, first debuted last fall with the introduction of two cold-pressed juice varieties, Green #1 and Red #1. CRUDE has launched its latest variety, Orange #1 this month.
Orange #1 features a tasty blend of whole fruits and vegetables, including sweet potato, apple, camu camu, lemon and cardamom. The blend is cold-pressed into individual 16-ounce bottles and features no added water, sugars, preservatives or flavors. Like all Crude juices, Orange #1 is certified USDA Organic, Non-GMO and naturally gluten free. In addition, CRUDE bottles are made of PET recyclable materials that are BPA free.
Orange #1 has a suggested retail price of $7.99 per bottle.
Originally launched in November of 2014, CRUDE seeks to offer a true fresh juicing experience in a ready-to-drink bottle by utilizing high-pressure pasteurization (HPP) to retain nutrients that may be damaged by traditional heat pasteurization. In addition, the juice retains its essential nutrients via a cold pressing method of grinding, chopping and extruding through hydraulic pressure versus traditional blending which can emit flavor and nutrient damaging heat.
“I couldn’t be happier with how well CRUDE’s introductory flavors performed in stores,” said 19-year-old Brett Robinson, CEO & founder of Robinson Beverages. “I’ve spent months developing Orange #1 and I believe it’s the perfect complement to our existing line. It balances perfectly between superior functional nutrition and great, refreshing taste. ”
CRUDE juice champions great taste, nutrition and high-quality ingredients for those looking for a nutritious beverage without the hassle of juicing ingredients themselves.
About CRUDE/Robinson Beverages LLC
Robinson Beverages was founded by then 18-year-old Brett Robinson in 2013 based on the belief that good juice comes from simple, high quality, whole food ingredients. Always passionate about food and cooking, Brett thrived on concocting delicious beverages to come up with the brand’s introductory juice. After tireless trips to the produce section of the local grocery store to experiment with an assortment of ingredients and hundreds of trials later Brett perfected the recipes and looks forward to bringing great tasting beverages beyond his kitchen, to the rest of the county. The company’s mission is to deliver an honest brand people could trust. CRUDE’s introductory fruit and veggie-blended juice line includes two flavors, CRUDE Green #1 and CRUDE Red #1; followed by the latest flavor, Orange #1.