PLANO, Texas–(BUSINESS WIRE)–Dr Pepper Snapple Group (NYSE: DPS) has committed $2 million to non-profit Good Sports over two years to support the organization’s efforts to provide athletic equipment to youth-serving organizations nationwide.
The contribution, through DPS’s Let’s Play initiative, extends the company’s partnership with Good Sports through the end of 2016 and will provide balls, bats, pads, helmets, uniforms and other gear that helps keep 2 million kids across the country in the game. Last year, DPS provided more than $1 million to Good Sports, funding nearly 700 grants to community organizations and sports leagues.
“Active play is a vital part of all children’s well-being, no matter what age. But unfortunately, many kids aren’t given enough opportunities to burn the calories they consume through daily physical activity,” said Vicki Draughn, vice president of corporate affairs at DPS. “We’re pleased to provide those opportunities through Let’s Play and continue our great partnership with Good Sports to help get even more kids active over the next couple of years.”
DPS launched Let’s Play in 2011 to provide the tools, places and inspiration to make play a daily priority for kids and families. In addition to its partnership with Good Sports, DPS has worked with non-profit KaBOOM! to build or fix up more than 2,100 playgrounds across North America over the past four years. By 2017, DPS’s Let’s Play initiative will have invested $28 million to provide nearly 10 million kids with more opportunities to play, with new or improved playgrounds or sports equipment.
“We are thrilled to continue to work with DPS as a partner in its Let’s Play initiative and look forward to serving even more school-aged children who often lack resources for their favorite type of play – organized sports,” said Melissa Harper, CEO of Good Sports. “Kids of all ages deserve the tools and places they need to get active – whether that’s a safe playground for younger kids or new soccer goals, baseball bats and football pads for older kids. Let’s Play helps make this possible.”
In addition to the tools and places to play provided through DPS’s partnerships with KaBOOM! and Good Sports, Let’s Play is also serving up inspiration to help make active play a daily priority at LetsPlay.com. Families can log on to find fun play ideas and tips, as well as more information about DPS’s Let’s Play sports equipment and playground grants and how deserving organizations can apply.
To learn more about Dr Pepper Snapple’s Let’s Play partnership with Good Sports, visit https://www.youtube.com/watch?v=KQMy6wb_j_Q.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott’s, Mr & Mrs T mixers, Peñafiel, Rose’s, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com. For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple orwww.Twitter.com/DrPepperSnapple.
About Let’s Play
Let’s Play is an initiative launched in 2011 by Dr Pepper Snapple Group to provide the tools, places and inspiration to make play a daily priority. By 2017, DPS will provide nearly 10 million children across North America with new opportunities to play and be active through Let’s Play. In partnership with the nonprofit organizations KaBOOM! and Good Sports, Let’s Play is working to eliminate the ‘play deficit’ by building and improving play spaces and providing grants for athletic equipment and gear. For more information, please visit LetsPlay.com or Facebook.com/LetsPlay.
About Good Sports
Good Sports helps lay the foundation for healthy, active lifestyles by providing athletic equipment, footwear and apparel to disadvantaged young people nationwide. By partnering with sporting goods manufacturers, Good Sports gets crucial equipment to kids who need it most, getting them in the game. Since 2003, Good Sports has provided more than $12 million worth of equipment to more than 1,800 youth programs, impacting millions of kids. Good Sports has also been awarded a coveted 4-star rating from Charity Navigator, the nation’s largest charity evaluator, for sound fiscal management, transparency and accountability; is a Better Business Bureau Wise Giving Alliance accredited charity; and is listed on Social Impact Exchange’s S&I 100, an index of top American nonprofits creating meaningful social impact. For more information on how you can support Good Sports, please visit www.goodsports.org