MARINA DEL REY, Calif., Aug. 24, 2015 /PRNewswire/ — E-hydrate, the maker of natural Protein On-The-Go, hydration drink mixes and energy gels, is pleased to announce the addition of two industry veterans to the company’s senior management team. Peter Evans has joined as Chief Marketing Officer and Jim Kayser as Chief Sales Officer, on the eve of the company’s national launch in big box retail stores September 1.
Evans brings a wide range of marketing communications experience to E-hydrate, having launched the Red Bull energy drink in the U.S. while an SVP/ Group Director at Carat. In addition, he led major national television and marketing campaigns for brands that include Reeds Beverages, TaylorMade Golf, and adidas, among others.
“Having been an active cyclist in Southern California for the past 20 years, I have experienced the genuine benefit of quality nutritional supplements,” said Evans. “I’ve been using and enjoying E-hydrate’s exceptional products every day, so I know how good they are. I’m in a fantastic position to help bring this innovative brand to the next level, and I am very excited by what lies ahead for us.”
Kayser brings over 25 years of experience in the beverage industry to E-hydrate, most recently as Vice President, Eastern Region for Xingtea. In addition, he has held leadership positions at Cott Beverage Company, Anheuser Busch, and Carlsburg USA.
“I have been involved in the beverage industry for the past thirty years,” said Kayser. “The launch of E-hydrate is one of the most exciting projects of my career. The whole company is about innovation. This is a truly unique initiative and I am proud to be a part of it.”
E-hydrate’s great-tasting and natural protein, hydration and endurance products target health and fitness-conscious, on-the-go consumers. E-hydrate’s natural products are ready all the time and are available in convenient single-serve packaging, including theProtein On-The-Go RTM (“Ready to Mix”) patent-pending pouch which becomes its own bottle when water is added. All of E-hydrate’s products are natural with great tasting real flavors born in the kitchen, not a laboratory. “Finally, natural tastes great.”