.AUSTIN, TX (Sept. 17, 2015) High Brew Coffee, an Austin-based natural beverage company, announced today that it has hired Mari Johnson as vice president of marketing.
“We are thrilled to have Mari join our team and know that her leadership and experience will fuel tremendous growth for High Brew in the future,” said David Smith, CEO and founder of High Brew.
Johnson brings nearly 19 years of experience to the High Brew family, where she will be responsible for generating awareness for the brand through trade and consumer activities; ultimately helping to drive sales. Johnson will also spearhead brand marketing, creative, social media and public relations for High Brew and bring new thinking to growing the brand.
Johnson will bring her extensive expertise building consumer brands to High Brew, having previously led the field marketing efforts for KIND Healthy Snacks and spearheading local market activation Glacéau – working closely with sales leadership teams at both companies. Johnson has launched multiple successful field marketing programs that aided in growth and increased brand awareness for these consumer packaged goods companies. Johnson also worked with Red Bull, where she built the brand presence through establishing long-term relationships with radio stations and experiential agencies in the Chicago area.
“I am thrilled to be joining the High Brew team and look forward to bringing my passion and experience to this already well-respected company,” said Johnson. “This is a special brand with top-quality products, and I am honored to have this opportunity to build upon High Brew’s success.”
About High Brew Coffee
After working non-stop for 13 years to turn his tiny tea company into a booming success, David Smith, co-founder of Sweet Leaf Tea, embarked on the sailing adventure of a lifetime. Discovering the benefits of cold, refreshing cold-brewed coffee during muggy nights navigating rough waters, the idea for High Brew Coffee® was born. Officially founded in 2014, High Brew Coffee® is an all-natural 100 percent Arabica blend ready-to-drink cold brew coffee made from fair trade coffee beans. Brewed with zero heat, High Brew Coffee® offers premium low-calorie cold-brews in smooth, delicious flavors such as Double Espresso, Mexican Vanilla, Salted Caramel, Dark Chocolate Mocha, and Black & Bold. For more information, please visit www.highbrewcoffee.com.