ICONIC Expands into Texas and Midwest

home-bottles3September / 2015 New Orleans, LA – ICONIC, a grass-fed protein drink produced by Be Well Nutrition Inc., has expanded outside of Louisiana and is now available in a number of regional retailers including Sprouts, H.E.B., Heinen’s, Central Market, Woodman’s Food Market, and select Meijer locations. ICONIC is available in Chocolate Truffle, Vanilla Bean, and their newest flavor, Café au Lait.

ICONIC is excited to expand its footprint in Texas with H-E-B. Billy Bosch, CEO and Co-Founder states, “We’re eager to grow our retail footprint in the Texas market with the state’s largest grocer. We admire H-E-B’s dedication to their customers, local communities, and having great product selection”. ICONIC is also expanding into the Ohio and Illinois market with Heinen’s and Woodman’s Grocery Stores.

To learn more about ICONIC, visit www.drinkiconic.com


ICONIC is a convenient breakfast, on the go snack, or workout recovery drink. Packed with 20 grams of premium grass-fed protein plus 4 grams of fiber to satisfy hunger, with only 130 calories and 3 grams of sugar from organic blue agave; ICONIC brings gourmet taste to a category of drinks typically known for challenging taste profiles. Billy Bosch, Co-Founder and CEO says, “I created ICONIC because I was tired of the thick and chalky taste of the protein drinks on the market. They were either packed full of sugar or artificial ingredients – not to mention the unpalatable taste.” ICONIC is looking forward to continued expansion in 2015 and into 2016.

Be Well Nutrition was founded for one simple reason – to create healthy products that taste good. After growing weary of beverage options that were touted as healthy, but packed full of sugar, calories, and artificial ingredients, we decided to create our own brand of healthy. Our mission is to provide a healthy food and an alternative for on-the-go consumers. Check out ICONIC online at www.drinkiconic.com.