LOS ANGELES, CALIF. (Feb. 13, 2015) – In response to increasing market demand, MINTA Naturally Flavored Mint Soda is proud to announce an exclusive distribution partnership with Southern Wine & Spirits. The relationship will take effect immediately, expanding the brand’s national footprint with heavy impact into California, Nevada Arizona, and New Mexico.
“This is an exciting time for MINTA and we’re thrilled to have entered into what we’re confident will be a long-lasting, fruitful partnership,” said MINTA Founder and CEO Jenia Kokotuha. “As the nation’s leading distributor, Southern Wine & Spirits is the smart choice to help grow MINTA into a household name and go-to choice for a naturally sweet and refreshing beverage experience.”
This distribution agreement follows the successful launch of the brand’s newest flavor, MINTA Lemon, and is the natural next step as MINTA continues to employ an aggressive growth strategy that relies heavily on consumer trial and on-premise activation. The partnership with Southern Wine & Spirits provides MINTA with access to a multitude of venues ranging from hotels and resorts to nightclubs including Tao Group (Marquee, Tao Beach, and more), W Hollywood, Ago Restaurant, Beso Restaurant and many more.
Delicious as a stand-alone beverage, the naturally flavored mint soda line also lends itself effectively as a mixer for cocktail programs. To make implementation even easier, MINTA developed ready-to-make cocktail recipes that showcase the MINTA twist on classic favorites including M&M Minta Mojito, Minta Julip, Herbaltini andMint Sangria.
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About MINTA Naturally Flavored Mint Soda
Inspired by the popular European spritzer of sparkling water mixed with mint syrup, MINTA is a line of light and refreshing carbonated beverages made with simple, clean ingredients. MINTA is currently available in three Made-In-The-USA flavors: MINTA Original, MINTA Strawberry and the newly launched MINTA Lemon. Each bottle is non-GMO and includes a blend of proprietary mint, fruit juice and carbonation, lightly sweetened with pure cane sugar. MINTA is delicious on its own as a smart soda alternative for the whole family or as a mixer to add sparkle to any happy hour. For more information, visit: www.minta.com.