SCOTTSDALE, AZ, March 13, 2015 /PRNewswire/ – mix1 Life, Inc., (MIXX) Announces that the company has entered into a letter of intent to acquire the “No Fear” brand asset from Shadow Beverages and Snacks LLC, which will include the “No Fear” beverage license, the operating system and sales support behind the current distribution network.
No Fear is an energy drink that is distributed primarily through a DSD (Direct Store Delivery) network, which includes many of the independent Pepsi Bottlers. Recently, the brand has expanded nationally in the food service channel through an agreement with a national distributor.
“We are extremely excited about this opportunity with mix1 to dramatically expand a proven brand in the national marketplace. mix1 provides a great tasting natural protein drink which has proven to gain positive consumer and retailer acceptance in the marketplace. The combination of the mix1 and No Fear brands allow us to leverage our selling and operating systems that will expand distribution quickly and effectively to all channels on a national basis.” said George Martinez, President and Founder of Shadow Beverages.
Cameron Robb, CEO at mix1 says, “Shadow’s team brings a broad range of operational experiences and an extensive marketing and sales network that will help drive mix1 to be a nationally known brand. They have successfully introduced and expanded top brands into the marketplace and know first hand what it takes to make a good brand GREAT.” The addition of the No Fear brand will generate additional revenue to our company while providing seasoned executives and an operating system which will accelerate our growth with both brands.”
The new mix 1 team is deeply rooted in the beverage industry with experience across all functions. They have many years of experience expanding major brands through leading distributors and retailers. At the same time the team has an entrepreneurial spirit that supports a company that is focused on accelerating the growth of its brand partners. We understand that the business starts with the customer and consumer, and it is a business that is done one transaction at a time at store level.
About Shadow Beverages and Snacks, LLC
Shadow Beverages and Snacks, located in Phoenix, Arizona, is a world class accelerator of beverage and snack products. With a team of experienced beverage experts across all disciplines, Shadow has developed an infrastructure to support brand building and brand development. Shadow’s mission is to work with its’ Brand Partners to create customized brand strategies to build brand reach and drive market success.
About Mix1 Life, Inc.
Mix1 Life, Inc., (“MIXX” or “mix1”), is the innovator and distributor of mix1 natural nutritional products. Here at Mix1 the philosophy is pretty simple: we only create products with natural, high-quality ingredients that are truly functional. We believe natural products are better than artificial ones and are the key to leading a healthy balanced life. As a company we want to improve people’s lives by promoting active lifestyles and overall health. Mix1 has the perfect mix to fit your life and schedule. Never again will you miss getting the necessary nutrients because you were too busy to eat. We strive to help you make healthy choices during your busy day in order to help you feel your best not only today, but every day.
For more information on mix1, visit www.mix1life.com
Cautionary Note Regarding Forward-Looking Statements. This press release contains forward-looking statements that involve risks and uncertainties, including the Company’s beliefs about its business prospects and future results of operations. Some factors that could cause actual results to differ materially include economic and operational risks, changes in anticipated earnings, continuation of current contracts, and other factors detailed in the Company’s filings with the Securities and Exchange Commission, including its most recent Forms 10-KSB and 10-QSB. The Company forecasts provided above are dynamic and therefore refer only to this release date. The Company does not undertake to update any forecasts that it may make available to the investing public.
Investor Relations Contact: ICR, LLC John Mills (310) 9541105 john.mills@icrinc.