HUNTINGTON, N.Y., Sept. 22, 2015 /PRNewswire/ — Following months of perfecting the flavor and design of the packaging, ROAR Beverages and Odell Beckham Jr. announce today the first product in ROAR’s Odell Beckham Jr. Series. ROAR’s OBJXIII is an all-natural strawberry and watermelon flavored coconut water based sports drink, scientifically formulated rich with B-Vitamins and charged with electrolytes. The new OBJXIII bottle features the ROAR Performance brand logo interlocked with Beckham Jr.’s iconic one handed catch and carbon fiber backdrop that is consistent with the brand’s innovative and edgy packaging. The new flavor will be the eighth under ROAR’s portfolio of flavors and the initial all-natural product in the Odell Beckham Jr. Series.
“This has truly been an unbelievable experience and I am blessed to have had the opportunity to work with the people at ROAR Beverages,” said Odell Beckham Jr. “To see your vision come to life and know that the product is going to benefit the next generation of sports drink enthusiasts is something I am proud of and stand behind 110%.”
“Our goal at ROAR Beverages is to create products that are meaningful and authentic for our consumers. The new OBJXIII embraces this philosophy and we have worked with Odell to create a product that is superior in hydration and vitamin packed that is tailored for his on the field needs and also matches up to his personal style and attitude that represents Odell off the field,” said Roly Nesi, CEO of ROAR Beverages. “Odell has been an unbelievable partner throughout every step of the process from label design to flavor profile; this new product is our version of a one-handed game changing catch.”
About ROAR Performance
ROAR Performance is the highest achievement in peak-performance coconut water-based sports drinks. With a powerful base of B-vitamins, potassium and minerals ROAR has 25% less sugar with NO artificial flavors, caffeine, preservatives, gluten and brominated vegetable oil (BVO). Headquartered in Huntington, New York all elements of ROAR Performance products are made in the USA that include seven additional flavors including; Fruit Slam (fruit punch), Green Rush (lemon-lime/cherry), Iced Out (blue raspberry), Orange Smash (orange citrus), Cotton Candy, Patriot Punch (rainbow italian ice) as well as a zero calorie option Zero Ice (blue raspberry). In addition, as part of the Alliance for Healthier Generation program, the beverage company offers ROAR Lite a USDA Smart Snack approved (12 fl oz. at 60 calories per serving) version offered to high schools throughout the U.S.