Scheckter’s Organic Energy Signs with Gourmet Guru & Ground Up Group to Upgrade Distribution

BRONX, NY, May 5, 2015 — Scheckter’s Organic Beverages, Inc. announced today that they have finalized a partnership with Gourmet Guru, a well-respected all natural and organic distributor, to carry their OrganicEnergy drinks and to develop their business throughout the Northeast and Mid-Atlantic U.S.

Scheckter’s, the 100% Organic, Fair-trade energy drink, has already hit the shelves of many of New York’s gourmet grocery retail locations with their Original and Lite versions.  The company’s dedication towards environmental sustainability and sourcing the world’s best organic ingredients originates from Founder, Toby Scheckter’s background in organic farming.


“We really love the organic roots of Gourmet Guru and their track record helping build category leaders, plus they have deep roots in New York, Boston and a good core of business in DC & Philadelphia” said Charles Philips Scheckter’s CEO and co-founder at Scheckter’s Organic Energy.  Scheckter’s is joining Gourmet Guru at a transformative time, as they build their distribution in Boston and DC following the acquisition of the Greenshoots Eastern outposts.  “All in perfect timing for the beverage season craze” raved Gourmet Guru VP of Business Development and seven year Coca Cola vet Jack Cameron.

Gourmet Guru’s Business Development Team Leader, Justin Higgins added, “Scheckter’s is a first to market innovator in the space of natural energy.  We’ve launched major categories in the US such as Greek Yogurt and Natural Deli so besides tasting great we saw the major upside potential.  The brand represents all that we stand for by way of our mission statement of helping to make the world a better place to eat (and drink), naturally!”

In alliance with the partnership is Ground Up Group, a sales and marketing Firm led by Jesse Silver that uses a hands on sales approach and grass-roots marketing strategies to bring premium food & beverage brands to market in the New York Metro Market and Boston.

About Scheckter’s 

Scheckter’s Organic Beverages was founded in 2010 by former organic farmer Toby Scheckter. Toby was raised on his family’s organic farm, Laverstoke Park, one of the world’s leading organic farms based in the UK. Involvement in the day to day activities the farm gave Toby a deep understanding and appreciation for the process involved in organic produce. He became tired of drinking bad tasting, synthetic, processed energy drinks and decided to create the world’s best tasting 100% natural energy drink.

At Scheckter’s Organic Beverages, we are dedicated to creating great tasting energy drinks that use the best organic ingredients available. We use 100% natural ingredients to ensure that you derive the maximum benefit from your energy drink. For more information about Scheckter’s visit  or

About Gourmet Guru 

Gourmet Guru is a leading all natural and organic distributor. They service the northeast corridor with a focus on Tri-state NY, Philly, DC and Boston.

Headquartered in a LEED-certified distribution center, they have partnered with wholesome food retailers and restaurants since 1996 with a focus on innovation and full service DSD support. Gourmet Guru acts as an incubator for family produced and locally grown food and drink brands, providing the marketing savvy and logistics know-how to turn little known producers into household names.

The company was recognized by New York City Mayor Michael Bloomberg as a Small Business of the Year winner, a celebration of their contribution to sustainability, nutrition, and employment.

To find out more about Gourmet Guru, visit or call Gourmet Guru at 718-842-2828.

About Ground Up Group 

Ground Up Group works with manufacturers and distributors to open new business, execute in store merchandising, and grow brand presence at retail level. Ground Up becomes ‘brand experts’ of the companies they represent and partner with brands and distributors to build effective sales plans, promotional tactics, and execute sales and marketing strategies in the New York and Boston Metro areas.