BRANFORD, Conn. (Apr. 8, 2015) – trimino, a New England protein-infused water that was developed by three Guilford, Conn., fathers as an alternative to sugary soft drinks, reached a major milestone this month when it was accepted into all 63 Big Y World Class Markets.
Big Y Foods, Inc., a family owned and family oriented retail food company, is one of the largest independent supermarket chains in New England. Based in Springfield, Mass., it currently operates 63 locations throughout Connecticut and Massachusetts with over 10,000 employees.
trimino protein-infused water is now sold in each store, including the Big Y in the brand’s hometown of Branford, Conn., according to Peter J. Dacey, founder and CEO of Miami Bay Beverage Company, the functional water company.
trimino, an alternative to high calorie beverages, is a healthy and delicious low-calorie functional water targeting the woman consumer. It contains seven grams of high quality whey protein and 100 percent of the Recommended Daily Allowance (RDA) of vitamin B complex. It’s light and refreshing with no sugar, carbohydrates, caffeine, gluten, or lactose. At only 28 calories per 16-oz. bottle, it comes in four Simply Delicious fruit flavors: Peach, Mixed Berry, Strawberry Lemonade, and Coconut Pineapple.
Dacey says, “Women are leading the charge for healthier food consumption in the home and trimino aims to help them in this quest. By reaching women, who are the principal buyers in the household, we can also reach the nation’s youth thanks to a positive trickle down effect in the home. Given the growing childhood obesity problem, this is particularly important.”
What’s more, according to Dacey, Miami Bay Beverage is a sponsor of PHIT America,which is promoting grassroots programs and new federal legislation to influence Americans to be more active, fit and healthy.
“Big Y is a market leader with its Living Well Eating Smart and National Nutrition Month programs. trimino is well suited for these programs and we expect to be participating in these in the future.”
Dacey continues, “Considering the store’s support of these initiatives, it’s clear the Big Y consumers have embraced nutrition and fitness as a permanent part of their lifestyle. Big Y and trimino is the perfect partnership, one we see growing exponentially in the future.”
trimino was created by Miami Bay Beverage Company, 127 Cedar Street, Branford, CT 06405
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Learn about PHIT America at www.phitamerica.org