True Nopal Adds Distribution at Food Lion, Kroger and H-E-B

4yl1km4UScottsdale Arizona – True Nopal the innovator of the cactus water category announced today that they will soon be on the shelf in approximately 800 Food Lion stores.  This news is on the heels of the company’s notification that Kroger will be adding the smaller 500ml size of True Nopal to their shelves in conjunction with the current 1 liter format and will also be expanding the store count from 744 to approximately 1200.  Further distribution gains and increasing sales velocities have prompted H-E-B to follow suit and will also soon be adding the 500ml alongside the 1 liter and will expand store counts as well.

CEO and Founder, Tom Zummo stated, “We are excited to share the news as new store placement and growth within existing stores speaks volumes about our trajectory.  With carbonated soft drinks sales in the US falling for the 10th straight year and consumers consumption habits shifting from high calorie sugary drinks to natural alternatives, our timing on introducing True Nopal Cactus Water has proven to have been right on the mark.   As most consumers compare cactus water to coconut water they have readily grasped what the lower in calorie and lower in sugar plant based beverage has to offer.”  He then went on to say “We have been receiving a tremendous amount of attention regarding True Nopal Cactus Water from all corners of the globe.  Over the course of the next few weeks we will be making some very exciting announcements regarding the brand and the company.”

For more information or to find a local retailer near you, readers can visit

About True Nopal:

True Nopal, a Scottsdale Arizona based company operates under the parent company True Ne Brands LLC.  True Nopal believes in providing products that are both good tasting and good for you by helping support your active, healthy lifestyle. They are passionate about doing things that are good for the environment. True Nopal maintains a faithful commitment to preserving and sustaining the planet – specifically the North American deserts from which True Nopal cactus water was born. For more information,

About Food Lion:

Food Lion, based in Salisbury, N.C., since 1957, has more than 1,100 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates. By leveraging its longstanding heritage of low prices and convenient locations, Food Lion is working to own the easiest full shop grocery experience in the Southeast, anchored by a strong commitment to affordability, freshness and the communities it serves. Through Food Lion Feeds, the company has committed to provide 500 million meals to individuals and families in need by the end of 2020. Food Lion is a company of Delhaize America, the U.S. division of Brussels-based Delhaize Group.  For more information,

About Kroger:

Kroger, one of the world’s largest retailers, employs nearly 400,000 associates who serve customers in 2,623 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith’s.  The company also operates 781 convenience stores, 327 fine jewelry stores, 1,350 supermarket fuel centers and 37 food processing plants in the U.S.  Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and community organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 100 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber’s Million Dollar Club.  .  For more information,

About H-E-B:

H-E-B operates more than 370 stores in Texas and Mexico. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. For more information, visit