June 1st, 2015 (New York, NY) – VOLVIC Natural Spring Water, one of the leading brands of bottled water, is proud to partner with Whole Planet Foundation whose mission is to alleviate global poverty.
The VOLVIC team is proud to contribute part of the proceeds of every VOLVIC Natural Spring Water bottle purchased at Whole Foods Market® to Whole Planet Foundation. Over the span of a year, more than 50 new microloans will be granted to new entrepreneurs around the globe. “We are very excited about this partnership. VOLVIC in the U.S. recognizes the impact that such a donation has on individuals and is committed to targeting poverty, hunger and thirst. Together we can make a difference and every bottle of VOLVIC can serve that purpose in addition to providing a unique mineral composition to our consumers” said chief executive officer Olivier Sonnois of Brands Within Reach, LLC.
About Volvic Natural Spring Water
100% natural, VOLVIC Natural Spring Water draws its unique mineral composition and taste from the 6,000 year-old volcanic rocks. Created by nature, VOLVIC obtains its purity and mineral composition thanks to its filtration through six layers of volcanic rocks. The naturally occurring electrolytes and minerals such as calcium and magnesium combined with a balanced pH of 7 provide a unique lightness to VOLVIC Natural Spring Water.
Available in the U.S. since 2003, VOLVIC can be found in multiple specialty grocery, natural food stores, hotels and restaurants across the country.
Volvic Natural Spring Water is drawn from the Natural Regional Park of the Auvergne Volcanoes, in the Chaîne des Puys, France. Travelling through 9,400 acres of one of the oldest and biggest ecosystems in Europe, VOLVIC Natural Spring Water has never been touched by man before being bottled.
About Whole Planet Foundation
Founded in 2005, Whole Planet Foundation is a Whole Foods Market foundation that alleviates poverty worldwide where the company sources products. The nonprofit’s mission is to empower the very poor living with microcredit and the chance to create or expand a home-based business and lift themselves and their families out of poverty, with a focus on the developing world. As of March 2015, Whole Planet Foundation is funding microlending programs through microfinance institution partners in the U.S. and 64 other countries in Africa, Asia, and Latin America, supporting over 5.2 million people with a chance for a better life. To date, the nonprofit has authorized more than $64 million dollars through microlending partners worldwide.