vTrue Radiance Rolls Out in the U.S. and Canada

bottle-glSAN FRANCISCO, Calif.—vTrue Radiance is a delicious skin supplement beverage that is physician-developed with a blend of 25 botanical extracts, minerals and vitamins. It contains 510 mg of 13 botanical extracts, plus 100% of the RDA of 8 vitamins and minerals. vTrue is free of artificial sweeteners, flavors, colors and preservatives—and contains just 45 calories per bottle.

Clinical studies support vTrue’s functional claims: Collagen and elastin support reduces fine lines and wrinkles, and enhances skin tone and elasticity; while antioxidants combat the aging process, protect the skin from sun damage, and facilitate the skin’s healing process.  vTrue also enhances micro-circulation, bringing nutrition and moisture to the skin, and promoting detoxification.

vTrue has just received approval to be on the shelves at all Sprouts and Bristol Farms stores in March.  vTrue will also debut at Ralphs and Fred Meyer stores in March, and is working with Unique Foods to distribute the brand in Canada.  vTrue is represented by brokers Ridgeline Sales in California, and Main Street Sales in Georgia, and will exhibit at Natural Products Expo West, March 6-8 in Anaheim, CA. Please visit us at Booth #6001.

“We are thrilled to offer a safe, effective and natural beverage that directly benefits the health and appearance of the skin, and are encouraged by the acceptance and confirmation from key retailers and consumers,” says Peter Crane, Founder & CEO.

A few years ago, Crane was diagnosed with skin cancer. Caught at an early stage, it turned out not to be life-threatening, but its presence was quite a scare for Peter, who had spent a lifetime in the sun as a professional skier and avid surfer.  It prompted Crane, who studied nutrition at UCLA, to undertake a worldwide search for nutrients that could protect and heal the skin.

Crane then enlisted the expertise of physicians, doctors of nutrition and leading flavor scientists, to develop vTrue’s proprietary beauty blend and natural flavors. After years of research and testing Crane was delighted to offer a proven and effective combination of botanicals, vitamins and minerals for restoring and protecting healthy, youthful looking skin.

About vTrue

VTRUE LLC produces health and wellness products focused on protecting and reviving the vitality and elasticity of the skin.  It is the first nutraceutical beauty beverage to combine 25 key botanicals, vitamins and minerals in a single delicious-tasting product.  The company launched its first product, Radiance, in August, 2014.  It is available in natural Blackberry-Tangerine and Goji-Lemon flavor profiles. vTrue is headquartered in Sausalito, California, and its distribution center is in La Palma, California. For more information please visit www.vtrue.com or contact Jerry Klein:(424) 772-1210 or jerry@thekleingroup.net.  Also visit us at Facebook.com/vTrueRadiance and Twitter.com/vTrue2U.