AUSTIN, Texas (Aug. 4, 2015) — XYIENCE, the great-tasting, zero calorie energy beverage, today announced the details around its agreement with the Thomas and Mack Center, located in Las Vegas, to become the venue’s official energy beverage sponsor. The deal will also include sponsorship rights to two nearby partner venues, Sam Boyd Stadium and Cox Pavilion.
The sponsorship, effective Sept. 1, 2015 will provide key marketing opportunities for the XYIENCE brand, including prime signage real estate, branded beverage coolers at more than 20 locations inside the three venues, as well as distribution of two XYIENCE SKUs.
“XYIENCE is very proud to become the official energy beverage sponsor of the Thomas and Mack Center. With this deal and a solid distribution partner, XYIENCE now has a tremendous opportunity to reach consumers in the great city of Las Vegas,” said Gary Smith, CEO of XYIENCE’s parent company, Austin, Texas-based Big Red, Inc.
Nevada Beverage will distribute XYIENCE products to the three venues, which combine to host University of Las Vegas Nevada Athletics events, concerts and the National Finals Rodeo.