Avitae Expands Distribution into Tri-State Area ShopRite Stores

CLEVELAND — Avitae USA, LLC is expanding its retail presence of Avitae Caffeine Water into ShopRite, the largest retailer-owned cooperative in the United States and the largest employer in New Jersey. Avitae is now authorized in all ShopRite stores and is currently available in 80 locations throughout New Jersey, New York and Connecticut, further strengthening Avitae’s position in the beverage market and as a leader in the caffeinated water category. Avitae is the only caffeinated water product offered at ShopRite.

“Consumers throughout the tri-state area are showing interest in alternative and healthier ways to get their caffeine, many specifically seeking Avitae,” said Norman E. Snyder, president and chief executive officer, Avitae. “With our presence in ShopRite, even more consumers can find caffeine water on shelves at their local retailer.”

Avitae offers consumers three caffeine-level options: 45-milligram, 90-milligram and 125-milligram levels. The 45-milligram option is equal to a half-cup of coffee, the 90-milligram version is equal to a cup of coffee, and the 125-milligram offering is equivalent to the amount of caffeine in one and a half cups of coffee. There are also four flavored caffeine waters available at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. The water contains natural caffeine derived from green coffee beans, contains zero calories, and no sugars or artificial ingredients, and has no bitter aftertaste.

The unflavored 90-milligram and 125-milligram caffeine products and Blackberry, Strawberry Guava and Pomegranate Açai flavor options of Avitae are available at ShopRite. The water retails for approximately $1.49 per 16.9-fluid-ounce (500-milliliter) bottle and can be purchased online on Amazon and Office Depot.

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae is committed to providing the healthy hydration you need with the caffeine lift you want. Avitae Caffeine Water is currently offered in 45-milligram, 90-milligram and 125-milligram caffeine levels for all lifestyles, and four flavors at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. For more information, visit www.goavitae.com.

About ShopRite: ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, N.J., and the largest supermarket cooperative in the United States. With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves. Through its ShopRite Partners In Caring program, ShopRite has donated $39 million to 1,700 worthy charities and food banks since the program began in 1999. As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $27 million for local organizations, hospitals and community groups. For more information, please visitwww.ShopRite.com.