LOS ANGELES, September 29, 2016 – Bolthouse Farms, the largest producer of baby carrots and premium juice beverages in North America, announces the addition of 1915™ Smoothies, made with organic pureed fruits and veggies and cold-pressed juice. The new cold-pressed Smoothie line, inspired by consumers growing interest in more affordable and convenient organic and nutritious beverage options, will launch in two flavors, Pear and Mango. With green varietals the most preferred flavor in the category and mango a close second, the 1915 Smoothies are well-positioned to quench the thirst of the growing segment through on-trend organic ingredients. The new Smoothies join the existing 1915 family of cold-pressed fruit and vegetable juices that includes flavors like Romaine, Beet, Pineapple, Blueberry, Grapefruit and Strawberry.
“Smoothies represent the largest segment in the premium beverage category, with green varietals driving $170MM annually in sales, but there are few offerings on the ultra-premium side,” says Bill Lange, Vice President of Marketing, Bolthouse Farms. “The 1915 Pear and Mango Smoothies provide consumers with a delicious and nutritious option that delivers on consumers growing preferences for simpler nutrition labels and on-trend organic ingredients.”
With no more than six ingredients per bottle, the 1915 organic cold-pressed smoothies include colorful, nutrient-rich fruits and vegetables with no added sugar or artificial sweeteners. The new smoothies, available on-shelf mid-October 2016 at retailers nationwide, include:
1915 Pear with spinach, coconut water, mango, and banana
1915 Mango with coconut water, peach, orange, and banana
Packaged in distinctive 12 oz. non BPA bottles with a suggested retail price of $3.99, each 1915 cold-pressed, ultra-premium beverage is USDA certified organic and made with non-GMO ingredients. For more information on 1915 products and distribution, visit www.1915organic.com.
About Wm. Bolthouse Farms, Inc.
Bolthouse Farms, founded in 1915 and headquartered in California’s San Joaquin Valley, is known for high-quality consumer brands and innovative products. A market share leader in growing and distributing carrots, Bolthouse Farms produces and sells super premium juices, smoothies and café beverages under the Bolthouse Farms® brand name. In recent years, Bolthouse Farms diversified its offerings by launching a line of premium refrigerated yogurt dressings and the 1915™ brand of organic ultra-premium beverages. The Bolthouse Farms mission is to Inspire the Fresh Revolution by changing the way people consume fruits and veggies. The Company was acquired by Campbell Soup Company on Aug. 6, 2012. To learn more about the 100 years of the Company’s farm heritage, mission and the entire line of current products, visit www.bolthouse.com and join our community on Facebook at facebook.com/bolthousefarms or facebook.com/1915organic and Twitter @BolthouseFarms or @1915organic.
 IRI, U.S. MULO, 52 week ending in 08/21/16