Celsius Launches Partnership With U.S. Military Exchange Services


Boca Raton, FL (October 11, 2016) – Celsius Holdings, Inc., (OTCQX: CELH) the creator of Celsius®, the world’s first negative calorie drink, announced a major partnership today with The Exchange (Army Air Force Exchange Service), NAVSUP (Navy Exchange Service), The Marine Corps Exchange Service) through Celsius’ distributor, Eurpac Service, Inc. The partnership makes Celsius available on U.S. Army, Air Force, Navy and Marine Corps bases globally, where Celsius will be available to troops in both the Main Exchange and non-Main stores globally. Initial shipments are to Army and Air Force base stores worldwide.

“We are incredibly proud to have the opportunity to provide a healthy alternative to the traditional energy drinks being consumed on U.S. military bases globally,” stated Celsius CEO Gerry David. “Celsius aligns perfectly with the military, providing our troops with healthy energy to get through the long and demanding hours they spend protecting our freedom.” “This new channel broadens our current channels of distribution, which include grocery, specialty, health clubs, convenience stores and online, providing a balanced approach to our strong growth.”

Eurpac Service, Inc. (ESI), the broker and distributor of this partnership, offers a complete collection of services across the military channel retail supply chain to include the Exchange, Navy Exchange Service Command, Marine Corps Community Services, and the Defense Commissary Agency. ESI’s portfolio of services includes distribution, retail headquarters service, advertising, retail space planning, business analytics, consumer engagement, experiential marketing, and merchandising.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTCQX: CELH) is a global nutritional science based company, founded in April 2004. Celsius® negative calorie drink is available in the form of ready to drink and powder formulas powered by MetaPlus™, a proprietary blend of quality ingredients including Green Tea with EGCG, Ginger, Taurine, Guarana, and B and C vitamins. Backed by multiple published university studies, drinking Celsius before exercise has been proven to help burn more body fat, burn 100 calories and more per serving and provide healthy energy.

Celsius comes in seven delicious flavors, carbonated and non-carbonated, and also in powder stick formulas that can be mixed with water. Celsius has no preservatives, no aspartame, no high fructose corn syrup, no artificial flavors or colors and is very low in sodium. The Celsius line of products is Kosher, vegan certified, Gluten Free, and sugar free. The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer.

Celsius is available nationwide at retailers across all channels, including supermarkets, convenience stores, nutritional stores, mass merchants, health clubs, spas, gyms, specialty stores, the military and eCommerce websites.

For additional information, please visit www.celsius.com, and for all press inquiries and product samples, please contact John Filizzola at john@co-opagency.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.