Geneva, NY. (October 1, 2016) – Leading industry producer of tart cherry products, Cheribundi Inc.,announced today its support of the American Breast Cancer Foundation (ABCF), driving critical attention and heart-warming support for this fall’s viral video campaign. Cheribundi is the official sponsor of the ABCF’s “Pinking of You” campaign which encourages participants to create a video and share it socially, raising awareness about breast cancer and supporting loved ones battling the disease. In addition, this trending national beverage brand is giving a portion of the proceeds from sales of its Tart Cherry Juice and Tart Cherry Juice Light during the month of October to the ABCF.
“We are honored to have this opportunity to make a difference in people’s lives,” said Steve Pear, Cheribundi CEO. “The American Breast Cancer Foundation is a natural fit with our brand story which is about bringing out the best in people. Doing our part is important to all of us at Cheribundi, and working with a great team at the ABCF ensures this will be a very successful campaign.”
The American Breast Cancer Foundation’s “Pinking of You” campaign invites participants across the country to use the power of video to empower friends and family members fighting breast cancer to stay strong and know they have love and support behind them. Through social sharing, the videos, complete with a special Cheribundi animation sequence, will shine a bright light on the heartbreaking impact of breast cancer and the overwhelming commitment to conquering this disease. Learn how you can participate and create your own video by clicking this link: http://www.pinkingofyouvideo.com/