Edison NJ., March 14, 2016– MetaBrand LLC confirmed today it has been retained by The Hain Celestial Group, Inc.’s BluePrint® brand to tap into its in-depth industry knowledge, execution expertise and rapid concept development capabilities.
“MetaBrand’s tenacious, performance-driven team leveraged their extensive formulation and beverage brand experience in working with us to create BluePrint® ready-to-drink (RTD) teas. The combination of their integrity, work ethic and creative prowess is what we expect from our strategic partners as we reinvigorate the BluePrint® brand.” said Alex Galindez General Manager—BluePrint®.
“We are thrilled and take pride in the work that went into the creation and introduction of the BluePrint® RTD tea line”, said Craig Fortin, MetaBrand’s President & COO. “Our combined teams really deserve recognition for creating an amazing taste profile and targeted functionality that consumers are looking for in their beverages. The collaboration between the BluePrint® brand and MetaBrand is focused and on-point. When the Exhibit Hall opened at Natural Products Expo West, I had the opportunity to see how these products were received and the response was overwhelming. It was incredibly rewarding and confirmed that MetaBrand continues to deliver for its partnerships in a fiercely competitive marketplace,” added Fortin.
“MetaBrand’s expertise in the industry and track record for delivering innovation and customized solutions fueled by a start-up drive is the kind of energy we wanted to bring into our product development initiatives. BluePrint® brand was founded on uncompromising integrity and quality and has found a partner to help us continue that tradition” Galindez said.
BluePrint
BluePrint® is the lifestyle brand division of The Hain Celestial Group, Inc. (Nasdaq: HAIN). Launched in 2007, BluePrint was a pioneer in the raw, cold-pressed fruit and vegetable juice and juice beverage space and now includes a portfolio of lifestyle beverages. BluePrint® beverages are available at BluePrint.com and grocery stores nationwide.
MetaBrand LLC
Headquartered in Edison NJ, MetaBrand provides hands-on expertise to Food, Beverage and Spirts companies to quickly and efficiently take concepts to finished products within the Organic, Natural and Conventional channels. Our turn-key services include Rapid Concept Development, Product Formulation, Co-packer Management, On-site Production/Manufacturing Support, Business Plan Development, Brand Strategy Creation, Packaging Design and Sales & Distribution Management.