PHILADELPHIA, Pennsylvania (May 17, 2016) – Sipp Eco Beverage Co., creators of Sipp Sparkling Organics, announced the hiring of consumer product agency, Aisle 9, for the beverage company’s nationwide sales and distribution management.
The Aisle 9 team of sales experts is dedicated to championing select new and emerging Challenger brands, using their unmatched industry experience in the retail environment to command shelf space. The team consists of numerous representatives throughout the US, allowing for completely saturated coverage while keeping one consistent and cohesive strategy.
“The Aisle 9 team is going to help further expand our reach and greatly increase our brand awareness,” commented Beth Wilson-Parentice, CEO and Founder of Sipp. “While we’ve seen explosive growth recently, our internal sales team is still very small, so this additional support will help us reach the next level we’re aiming for.”
“Aisle 9 is tailor-made for brands like Sipp that are ready to disrupt retail,” said Greg Feinberg, Aisle 9’s President and CEO. “Sipp is partnering with us to challenge the category captains and give customers what they want, not what they’re supposed to buy.”
Sipp recently entered approximately 1,200 Target locations in the “Fizz & Refresh” soda set. In addition to Target, Sipp can be found in Wegmans, Whole Foods, Fairway Market, Albertsons, The Fresh Market, and restaurants including Le Pain Quotidien, Luna Grill, and Fresh & Co.
About Sipp Eco Beverage Co.
In late 2009, Beth Parentice set out to create a new, healthier soda alternative. After many months of mixing, testing, and tasting, Sipp debuted at the Natural Products Expo in Boston and unveiled a brand new line of organic sparkling beverages sweetened with agave. Sipp has received celebrity endorsements as well as awards for packaging and flavors, including Best Beverage of 2011 in Beverage World Magazine. Sipp has also been featured in FOOD & WINE Magazine as well as Martha Stewart’s Whole Living Magazine. Visit www.haveasipp.com to find a location carrying Sipp.
About Aisle 9
Aisle 9 is the retail champion of Challenger brands. The sales agency draws on its expertise and drive to grow existing brands and launch new products that are up to the challenge of taking over the shelf. With its elite, senior sales team, sales management consultation, and highly selective focus, Aisle 9 gets results faster. The agency maintains key relationships with senior level decision makers at major grocery, mass, club, and drug retailers, and understands how to apply market research and competitive analysis to quickly and successful grow Challenger brands. For more information about Aisle 9, visit www.aisle9group.com.