SEATTLE, Feb. 24, 2016 /PRNewswire/ — Sparkling Ice®, part of the Talking Rain® Beverage Company portfolio, announced today a series of 2016 initiatives as part of a continued campaign with brand ambassador and partner Kevin Durant. The initiatives include a “Shoot to Win” interactive digital game with KD, Limited Edition Orange Mango bottle and a new partnership/support of the Kevin Durant Charity Foundation.
In the “Shoot to Win” with KD game, fans are invited to play an interactive in-store point of sale display, mobile and online game for a chance to win exclusive Kevin Durant signed memorabilia, Sparkling Ice gear and more. In-store, “Shoot to Win” with KD incorporates an augmented reality experience where contestants will have three chances to score a basket against Durant, in the mobile and online versions of the game. Contestants will be able to play once a day to win daily prizes, like signed Kevin Durant swag and cases of Sparkling Ice. All players will win a Sparkling Ice coupon as a consolation prize for playing the game.
In addition to the interactive game, Sparkling Ice recently unveiled its new Limited-Edition Orange Mango bottle, featuring Durant’s signature and a custom basketball graphic on the label. Proceeds from bottle sales will go to the Kevin Durant Charity Foundation’s (KDCF) “BUILD IT AND THEY WILL BALL” Courts Renovation Initiative. “BUILD IT AND THEY WILL BALL” aims to revitalize basketball courts for at-risk youth in underserved communities across the United States and internationally. The first three locations for the “BUILD IT AND THEY WILL BALL” program include courts in Oklahoma City, Washington, D.C. and Berlin, Germany. Sparkling Ice is proud to announce their support for a project based in the brand’s hometown of Seattle, WA, where Kevin Durant was first drafted.
“It is an honor to be able to support one of the first court renovations in the city we call home,” noted Kevin Klock, President and CEO of Talking Rain Beverage Co. “Kevin Durant’s dedication to giving back to the community, as well as his talent and ambition on and off the court, is why we continue to enhance our partnership.”
For a chance to “Shoot to Win” with KD and score select merchandise, visit www.ShootWithKD.com. For more information about Sparkling Ice and 2016 initiatives with Kevin Durant, visit www.SparklingIce.com and www.facebook.com/SparklingICE.
About Sparkling Ice Beverages Sparkling Ice beverages combine sparkling water, natural flavors, fruit juice, vitamins and antioxidants to offer a great tasting lightly carbonated beverage, all without the calories. Sparkling Ice is the Bold Side of Water, offering a bold, flavored, lightly-carbonated beverage that appeals to all age groups. Available in eleven refreshing flavors: Black Raspberry, Orange Mango, Pink Grapefruit, Kiwi Strawberry, Coconut Pineapple, Pomegranate Blueberry, Peach Nectarine, Lemon Lime, Crisp Apple, Cherry Limeade, Strawberry Watermelon and new in 2016 Black Cherry. Sparkling Ice Lemonades, launched in 2013, are available in three refreshing flavors: Classic Lemonade, Strawberry Lemonade and Peach Lemonade. Sparkling Ice Teas launched nationally in 2015 and include Peach Tea, Raspberry Tea, Lemon Tea and Half & Half flavors. SPARKLING ICE can be found in retailers nationwide. Sparkling Ice is part of the Talking Rain family of beverages, and retails for $1.19-$1.29. To locate Sparkling Ice, visit www.sparklingice.com/locate/.
About Kevin Durant Charity Foundation The mission of the Kevin Durant Charity Foundation (KDCF) is to enrich the lives of at-risk youth from low-income backgrounds through educational, athletic and social programs. KDCF core programs include the “Build it and They Will Ball” courts renovation initiative, ongoing support to organizations serving foster youth and youth facing homelessness, and annual holiday programs. For more information visit: kevindurant.com