Stur Launches Organic-Certified Powder Drink Mix Sticks

NEW YORK (November 1, 2016) – Stur is once again leading innovation in the drink mix category with five flavors under its new Stur Organic Drink Mix Sticks line – Tropical Punch, Lemonade, Raspberry Lemonade, Lemon Iced Tea, and Orange. The organic drink mixes are made from organic fruit flavor extracts, and naturally sweetened with a blend of organic cane sugar and stevia.


While this is the first product line from Stur Drinks to contain sugar, it is a modest amount at just 4 grams per serving, which is 75% less sugar than the leading brand.

“Expanding into powdered drink mixes is a natural progression for us that consumers were asking for,” said Neel Premkumar, Founder and CEO of Stur. “We are proud to be the first brand to offer customers within the $1.5 billion Drink Mix category an Organic Certified option.”

The Organic Powdered Drink Mix line is launching nationwide with Kroger, Albertsons, Target and other progressive retailers.

About Stur

Stur is the fastest-growing brand in the $1.5 billion Drink Mix category, with products in both liquid and powder format. Made by a father for his family to love water naturally, Stur only contains Organic or Natural ingredients, including real fruit and stevia extracts. Since launching in 2012, Stur has been seen by millions of consumers on monthly TV Shopping shows and has over 100,000 Facebook, Twitter and Pinterest fans. Stur is also the #1 selling drink mix item on Amazon, and is sold in thousands of Natural & Grocery stores across North America, including Walmart-CA, Target, Kroger, Ahold, Albertsons, Publix, Food Lion, Winn-Dixie, Loblaw, ShopRite, Meijer, HEB, and more – driving incremental growth at retail.

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