WINSTON-SALEM, N.C. (September 16, 2016) – Sunshine Beverages, the pick-me-up drink of good energy, expands its North Carolinian footprint with new partner and wholesale beverage distributor, Mims Distributing. The MillerCoors distributor will grow Sunshine’s availability in North Carolina’s Triangle region including cities Raleigh, Durham and Chapel Hill.
“We’ve experienced exceptional growth since our 2013 launch, and in order to continue driving momentum and expansion into new markets, we need smart and dedicated partners like Mims Distributing,” said Keith Vest, co-founder and president, Sunshine Beverages. “We’re focused on driving growth in North Carolina, the home of Sunshine, to become one of the South’s most beloved brands.”
The beverage brand has sold more than a half million cans of Sunshine in more than 1,200 locations across the southeast and in states like New York and Montana. Mims Distributing joins Sunshine’s team of distributors to support the beverage’s growing footprint and continued focus on the North Carolina market.
“We are partnering with Sunshine because we see the brand’s growth potential and impact on our market in the Triangle region,” said Jeff Mims, chief marketing officer, Mims Distributing. “Sunshine provides customers a balance of taste and function, and shows great promise as we look to grow our non-alcoholic offerings.”
Beginning in September 2016, Sunshine’s full product lineup of Clementine Twist, Ginger Berry, and Blueberry Lemonade flavors will be available in the Triangle region’s bars, restaurants and retail locations including Food Lion, Lowes Foods, Quality Mart and Weaver Street Market. Sunshine is predominately available in retail locations across the southeast, including convenience stores, markets, bars, restaurants, entertainment venues, wineries, and universities. It is also available through Amazon.com and ScoutMob.com.
Find more information about Sunshine visit www.drinkthesunshine.com. Join the conversation at @drinkthesunshine on Instagram.
About Sunshine Beverages, LLC
Sunshine Beverages is a pick-me-up of a good energy born and raised in Winston-Salem, North Carolina. Sunshine has good-for-you ingredients such as electrolytes and vitamin B12 that hydrate the body and awaken the senses – without the artificial nonsense. It packs great taste with natural flavors, ingredients and colors; essential vitamins and minerals; and does not have the high fructose syrup and additives like guarana and taurine, while still delivering the kick-in-the-pants people are seeking. Sunshine Beverages, LLC launched Sunshine in July 2013 and quickly gained strong consumer loyalty in convenience and grocery stores, bars, restaurants, and other regional retailers. Sunshine is sold in single cans for $1.99 SRP and in four-packs for $6.99 SRP. For more information, or to find a location where Sunshine is sold, visit www.drinkthesunshine.com.
About Mims Distributing
Mims Distributing Company, established in 1964 in Raleigh, North Carolina, is a family-owned beer and wine distributor servicing the entire state of North Carolina. The company offers MillerCoors brands; a wide selection of popular craft beers, including Ballast Point, Coronado, DuClaw, Foothills and Sierra Nevada; and an expanding world-class wine portfolio, including Palazzo, Keever Vineyards, Hourglass, and Arkenstone. These beverage experts also produce “Tales from the Cask,” an award-winning craft beer podcast. In addition to industry excellence, Mims Distributing is committed to supporting the local community, donating more than $60,000 in financial and in-kind donations to area nonprofits annually. For its dedication to beer, sustainability and its local community, Beverage World magazine recognized Mims Distributing as the 2015 Beer Wholesaler Of The Year. “Tales From The Cask” was also named one of the top beer podcasts in the U.S. by the North American Guild of Beer Writers in both 2014 and 2015. A family-friendly company, Mims Distributing was the recipient of the 2013 and 2014 Carolina Parent Family-Friendly 50 award. As always, Mims Distributing advocates for drinking in moderation. For more information, visit http://mimsdistributing.com.