Lemon Cucumber and Tangerine Lemongrass to debut April 1
NYC – April 5, 2016 – Just in time for spring, VOSS Water of Norway has just added two refreshing delicious flavors to their sparkling water lineup: Lemon Cucumber and Tangerine Lemongrass.
The team at VOSS conducted extensive research and created two all-natural flavors that are delicious on their own or would be the perfect complement to a variety of spirits. These unique flavor combinations pair well with all types of meals from Asian fusion to the classic steak and potatoes.
“Our drinkers are loyal and enjoy exploring water-based beverages,” said Ken Gilbert, CMO of VOSS Water of Norway. “They love our natural sparkling water and, via our robust social media channels, asked for interesting combination flavors to complement the line. We obliged of course. Please check out our social media channels: www.facebook.com/vossworld and www.instagram/vossworld to join the conversation.”
VOSS new flavored sparkling waters are:
• Unique and delicious flavor combinations
• Available in VOSS’ iconic and distinctive glass bottle
• Made with VOSS artesian water from Norway
• All natural
• Unsweetened / 0 calories
The new VOSS flavors come just in time for those looking to get healthier for the spring and summer months. A national survey* revealed that 58% of Americans tend to focus more on a healthy lifestyle choices leading into the warmer months, and of those people, 61% say they try to drink more water in an effort to lose weight and get healthier. However, 39% of Americans have a hard time drinking it because the lack of flavor in water turns them off. VOSS’ new flavor combinations are in line with what many consumers are looking for in a water product. Additionally, during the process of presenting the new product to retailers, VOSS received feedback that diet soft drinks were being replaced by 0 calorie all-natural flavored sparkling alternatives.
Launching April 1, the new flavored sparkling waters can be found at WaWa, Stop & Shop, HEB, Safeway Northern California/Pacific Northwest and many more. Consumers can look for a dynamic in-store sampling program that will be active May through July. Additionally to address the versatility of these new flavors as well as VOSS’ strong presence in restaurants and hotels, there will be a mixology program featuring great bartenders around the country.
About VOSS Of Norway:
VOSS bottled water comes from an artesian spring on the southern tip of Norway. Confined in an aquifer deep beneath the earth, its pristine natural condition is protected from the source to the bottle. Naturally low in sodium and other minerals, VOSS has a fresh clean refreshing taste. Recognized for its distinctly iconic bottle design, VOSS is available in both still and sparkling, including two new flavored sparkling choices, in the finest hotels and restaurants and more than 50 countries worldwide. To learn more, visit www.vosswater.com.
VOSS takes a comprehensive and holistic approach to environmental stewardship by committing to the ongoing pursuit of 100% carbon neutrality.