Dallas, TX—V+V Apothicaire recently announced that Nick Mysore has joined the firm as the brand’s President/Chief Executive Officer. A trailblazing entrepreneur in the food and beverage industry, Mysore is excited to hit the ground running to grow this already prosperous brand.
“We want to become a pioneer in the space of interesting and exotic food that people consume,” Mysore said. “It is our goal to be the go-to in the food and beverage industry for habitual nourishment.”
Mysore has a rich background in consumer research, brand marketing, and corporate strategy that perfectly positions him to drive business growth for V+V Apothicaire. His successful track record includes senior leadership positions at major consumer packaged goods firms like Dean Foods and ConAgra (among others).
During his time at Dean Foods, Mysore helped to transform more than 30 regional milk brands into the brand now commonly known as TruMoo, a national $900 million+ flavored milk brand and advised on both the “Milk Mustache” and “Got Milk?” campaigns that are commonly known in households across the world. At Con Agra Foods, he developed the strategy for the Health & Wellness platform.
Most recently, Mysore served as managing partner of NPower Ventures and is currently an adjunct professor of Marketing Strategy for the MBA program at Southern Methodist University. He also chairs the Dallas Mentoring program and serves as an advisor at REVTECH, a Dallas Accelerator. It was Mysore that spearheaded the 2014-2015 “Entrepreneurial Idol” program that featured some of the most exciting start-up companies in Texas.
“Helping entrepreneurial companies develop specific disciplines so that they have an edge to succeed is what I am all about,” Mysore said. “I live and breathe these companies.”
V+V Apothicaire, originally Vim + Vigor, was founded in 2012 by cousins Annie Stull and Elizabeth Black. What started as a juice cleanse venture has involved into a full line of nutritional products that help their customers cultivate healthy habits to integrate into their day to day diet. V+V Apothicaire’s juices and soups are made with 100 percent raw, organic, unaltered, and unprocessed ingredients.
As Elizabeth Black said “this is an exciting time for us because we are repositioning our brand for expansion into new and exciting food and beverage marketplaces. Having Nick’s innovation expertise is what we need at this time.”
“We are so excited to have Nick because Liz and I felt that we had taken the brand as far as we could alone and were in search of some strategic experience,” Stull said. “It’s a very competitive space where quick growth and innovation is really important, and we are beyond thrilled that Nick is joining the team because his pedigree is exactly on par with what we were looking for.”